"'Warm winter' phenomenon though is a chance, but will directly affect the business
of economic benefit." Sichuan Institute of Marketing experts believe that the main reasons for loss of business caused by the "climate risk" lack of understanding, many businesses still blindly "dependent on the weather." In this case, the experience is bound to lead to a larger climate anomaly loss, "best to avoid this risk is concerned about the climate forecast information, the establishment of early warning mechanism."