The Controversy Around Corporate BloggingCorporate blogging is a relatively new idea, and the juryis still out on whether it will succeed. This controversialmarketing tool may be the beginning of a new kind ofadvertising strategy, or it may fizzle out in a matter ofmonths. Many companies are looking for ways tocapitalize on the blogging trend, and many of thesecorporations have determined that a great way to ridethe blogging wave is to keep a...more
The Definition of Blogging The definition of blogging is something that is verymuch in flux, as the new technologies that appear everyday redefine what a blog is, what a blog can be, andwhat a blog should do. For many years, blogs weredefined as text-based websites that kept records of days,similar to a captain's log on a sailing ship. However,this started to change as the group of people who keptblogs became more diverse. The more bloggers...more
The Pros and Cons of Video BloggingVideo blogging has a lot of advantages over text-basedblogging, and it is little wonder that this newtechnology is catching on all over the globe. Videoblogs very effectively grab the attention of web surfers,and people are much more likely to become excitedabout the dynamic content of a video blog than they arelikely to find a written posting very thrilling. The moreenthusiastic viewers are about a site, the quicker theword of mouth spreads, and the more traffic the site willget. Of course, there are plenty of disadvantages to videoblogging as well. Hosting a v-blog requires quite a bitof server space, which can make it difficult to getstarted. It takes more time to process and upload a videofile than it does to dash off a quick bit of text, whichmeans that running and updating a video blog can bequite a bit of work. In addition, web surfers sometimesgrow frustrated with the slow loading times of the fileson many video blogs. Whether you opt for a video blogor not depends on what kind of subject matter you wantto cover, and how much time you can devote to videoblogging. Before you decide to pursue a video blog,consider if there is an easier way...more
The Right Blogging Platform For Your NeedsChoosing which blogging platform to use is one of themost important decisions that you can make as ablogger. The right platform can make blogging abreeze, and the wrong platform can make blogging achore. Because the program that you use to blog with issuch a powerful part of your blogging experience, it...more
A blog is basically an online journal where you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures. But...more
A Last Thought - It was touched on only briefly, but always remember that the blog is driven by audience expectations as much as by the focus of the brand itself. The brand exists in the mind of the audience or it doesn't exist, so the blog must...more
What Is a Blogging Tory?The term Blogging Tory refers to any one of the manyauthors affiliated with the conservative Canadiancommunity known as The Blogging Tories. Today,there are over a hundred and fifty text-based blogsassociated with the group,...more
Blogging for FunAlthough blogging can be used for a variety of other purposes such as generating income, promoting a cause and providing information there are many bloggers who enjoy blogging simply because it is fun. These bloggers enjoy blogging...more
Blogging to Promote a CauseWhile many bloggers maintain a blog for personal or social reasons or to generate an income, there are other bloggers who utilize their blogs to promote a cause. These blogs may be aimed at targeting a specific political or...more
Blogging with BloggerBlogger is one of the many options available to bloggers who are looking for free blog software. This website located at the following web address: http://www.blogger.com offers registered users the opportunity to publish their...more
Blogging with WordpressWordpress is one of the many options available to bloggers who are looking for free software online which makes it incredibly easy to publish their own blog. This software is easy to use, provides a variety of templates and...more