The internet has been consistently growing since it's mainstream boom in the mid 1990's. Since then millions upon millions of websites have been created to serve almost as many reasons. With the rise in security and secure payment methods shopping on the internet has become a far more safe and acceptable way to buy goods and services.
No matter if a website is designed to sell, inform or simply amuse there is a simple rule that will always be true. The site must be attractive, a boring looking or poorly designed website will cause visitors to leave almost as quickly as they arrived. The design is the first thing users will notice about your website, if it not visually appealing or navigation is difficult visitors will not be interested in staying on your site.
Great E-commerce web design from your sites initial conception all the way through to building and completion can provide a great starting block for your business and its aspirations.
If you're selling items on your website you also need to have a simple and effective eCommerce system so that visitors can easily and quickly find and buy items they require. No one wants to navigate through 5 menus just to see if there is an item they would like. Visitors also need to feel confident that your site is legitimate and secure. If they see names of companies they recognise e.g. Paypal, Sagepay, Google etc they will feel far more comfortable about giving you their hard earned money.
A users impression of your website will often be the reason that they decide to buy an item or search for it somewhere else. If they think your website looks amateur or untrustworthy they will be wary of using it to purchase an item. In a visitors eyes the design of your website will be the first thing that will show if you are a trustworthy website. It is crucial that you get off on a positive foot with new visitors and a well designed website is the only way to do that.