Warning: Protect Your Career With E-Mail Etiquette Mind Your e-Manners--A brief guide to e-mail etiquette for professionalsThe average professional in today's fast-paced world sends upwards of 100 e-mails each day. Electronic communication can do wonders in your business: say you need to instantly inform meeting attendees of a last-minute room change, or remind 2,000 clients about an approaching deadline. Or perhaps you're boarding a plane...more
The What, When and How of direct mail testing What to testIn his book, Secrets of Successful Direct Mail, Dick Benson states, "Any idea you honestly believe can economically increase response is worth testing."The key words are "economically increase response." But what is economical? Typically, the more dramatic a change you make in a package, the more dramatic the difference in results.For example, when you need a breakthrough, test the...more
21 Basic Rules for Successful Direct Mail Testing We all know the importance of direct mail testing, but too often money is wasted on unproductive and unwise tests. Here are 21 basic rules worth reviewing to get the most from your marketing dollars: Before you start production on any test, do the math first. How long will it take to recover your test costs, and what increase in results will you need to beat the control? Proceed with the test only after showing that there's a reasonable chance that it can economically increase response. Don't test just because you're curious to know "what if." Have a solid plan of how you'll turn the test results into a profit before you invest in the test. Be sure you test a sufficient quantity to obtain reliable test results. "Replicate" each test when possible—rather than mail one test cell of 10,000 names, split the names into two equal groups and mail the same test to two groups of 5,000. When possible, mail the same number of pieces for each test. Create two test-size cells from the names that will receive your control mailing and use them as the baseline for measuring your tests' success. These "control cells" will eliminate...more
Real Smart Email is an entirely new way to manage your emails. With this service, you can add a new dimension to your mailing requirements. We all know the function of our mail accounts. We use emails primarily for two purposes- for sending and receiving mails. But Real Smart Email offers something different. How does the Real Smart Email...more
You Need A Daily Pep-Talk From A Life Coach Via e-mail My line of work involves helping people to strive for something better out of life. I give pep talks and motivational speeches, and I also give private, one-on-one coaching sessions with some clients. Maybe you need to find a better job, start a new business, develop more confidence and...more
Royal Mail – from 1516 AD to Present Day The Royal Mail here in the UK is one of the most iconic British institutions and as such I thought it would be an idea to write about this great icon. The Royal Mail traces its history back to 1516, when Henry VIII established a "Master of the Posts", a post which eventually evolved into the office of the Postmaster General. The Royal Mail service was first made available to the public by Charles I on 31 July 1635, with postage being paid by the recipient, and the General post office (GPO) was officially established by Charles II in 1660.Between 1719 and 1763, Ralph Allen, Postmaster at bath, signed a series of contracts with the post office to develop and expand Britain's postal network. He organised mail coaches which were provided by both Wilson & Company of London and Williams & Company of Bath. The early Royal mail Coaches were similar to ordinary family coaches but with Post Office Livery.In December 1839 the first substantial reform started when postage rates were revised by the short-lived Uniform Fourpenny Post. Greater changes took place when the Uniform Penny Post was introduced on 10 January 1840 whereby a single rate...more
4 Essential Things To Build Your Email List Internet marketing may have developed a rapid surge for the past few years. As more internet based businesses are being established, you need to develop new marketing skills and knowledge to keep up...more
Nowadays, many people become worried each time they begin to receive strange messages in their e-mail accounts. The truth is that a lot of fill online forms, join forum, and sometimes respond to strange messages. Actions like these expose our...more
With so many people now competing for inbox space, you know you need to stand out, but how? On a daily basis, we're hearing the same questions:• What do you say in a subject line? • How do you get them to open the email? • How long...more
With enormous developments occurring in business management tools, and with thousands of firms using online resources to reduce costs and enhance quality, internet fax has become one of the best online faxing solutions which are helping people and...more
The web and advanced telephonic systems have transformed the way doctors run their usual services these days. As the trend of virtual office is gaining momentum, their productivity has improved tremendously using fax email. Fax email is the process...more
When good email goes bad… Electronic mail, e-mail and finally "email:" Modern email has only existed since the 1980s, but look how popular this method of communication has become!We depend on email at our office computer and when traveling...more