According to the Direct Marketing Association (DMA) small businesses enjoy a $43.52 return on every dollar spent in email marketing. That's the strongest ROI-yielding direct marketing tactic, and it's a result that even small businesses on a small business budget certainly can't ignore.If you're not quite seeing a 4,300% return on your email marketing investment, why not consider one or more of these kick-starts:Take Advantage of PersonalizationIf you're using an email service provider, you should already have an abundance of personalization options. And if you're trying to do email marketing the old-fashioned way, there are several software options that will allow you to merge database fields into your message.If you've never taken advantage of personalization through data merge, give it a try. But be careful to avoid over-personalization as it can come across as spammy, and even trigger a few spam filters. You want to be sincere and natural. Look beyond merely dropping in a first name here and there. What other information do you have that can be incorporated into your message, such as city name, business name, employee size, recent purchases, buying patterns, motivating factors...more
Filipina Mail Order BridesEven worse, there are so many legal issues involved. Though most who condone this shady business of exporting women won't admit it, mail order bride businesses pose a striking resemblance to prostitution, one that is far too close to be a coincidence. But even with most prostitutes here in the U.S, there is some sense of...more
Got Voice Mail?"There's not anyone who really cares about employing voice messaging the way I envisioned it." According to Gordon Matthews, the inventor of voice mail, he never ever anticipated that his automated message programcould well beutilized...more
Any business that is serious about its business knows well the importance of acquiring clients and retaining them. Considering today’s competitive marketplace and decreasing levels of customer loyalty it has become all the more important to...more