Repurposing Content: Make Those Articles Work Repurposing content can save your business both time and money. If you have an original consumer-friendly article, then make it dance a few jigs; load it on your website, upload it to an ezine article bank, put a summary or the whole article in your enewsletter, and load it onto your Facebook page. This is where social media feeds have become helpful to marketers. Onlywire.com is a...more
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Bing Now Displays Facebook Likes In-Line With Search Results The Microsoft Bing search engine will soon integrate Facebook Likes more prominently into its search results. Bing added Facebook Instant Personalization and began showing Liked results at the bottom of result pages in October. Now a Facepile of friends who Liked a result appears directly below the result.Users will be able to factor social recommendations into their normal search behavior of choosing between results. The integration doesn't appear to be live quite yet, though.Microsoft has been rapidly expanding its Facebook integrations this last week, launching a new version of the Bing Bar browser toolbar that shows Facebook notifications, messages, and photos, and adding Facebook Chat to Hotmail.Google's ongoing tension with Facebook has led it to cease displaying Facebook Page updates after starting to in February 2010, and integrate social data from Twitter into search results rather than Likes. However, users must be logged into their Google account and have explicitly connected their Twitter account, while Facebook users don't have to explicitly connect to Bing to get social results. Combined with...more
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