Social Capital in Online Social Networks As part of my postgraduate research I did a lot of work on Social Network Theory and Social Capital -- two academic theories from the social sciences field. This was before the rise of online social networking sites. I recently revisited some of the work I did, and I became interested in mapping the concept of Social Capital to online social networks as they exist today. In order to to that, here is...more
4 Social Networking Tips to "Break the Ice" With Business Contacts When you use social networking to market your business, it's extremely important to keep the focus on relationship building first. People ask how to do this, and the standard advice is to go out and "break the ice" and initiate a conversation.The problem I'm seeing pop up is that many people don't fully understand how to break the ice in online social networking....more
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