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Trade Fairs: An Opportunity To Expand Your Distribution Network Are you satisfied with your inventory distribution network? Is your distribution network strong enough to deliver 100% occupancy levels consistently? Are you happy with the percentage of revenue your distribution network generates? If your answer to the above questions is a resounding 'No', then here's one activity that you can undertake that is guaranteed to expand your distribution network, improve your occupancy levels and increase your earnings - 'attend a trade fair'. 'A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.' ~ Wikipedia A typical national level trade fair can draw appx. 10,000 attendees and 1000 exhibitors, which means by attending you can meet more people in a day or two, than you can call or meet in a month. Attending a trade fair will help you meet industry colleagues from across the country even the world. Learn about the latest technology, discuss and debate the best marketing...more
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An Elephant at the Gate: Great Safari Experience in Kenya I remember the drive was long, dusty and bumpy. At first the smooth highway from Nairobi (capital city of Kenya) led northwards into lush, green highlands, whose slopes were squared off into maize fields, cow paddocks and coffee plantations. From the cool shoulders of Mt. Kenya, the road branched eastwards and veered downwards into the vast savannahs and scrublands of Meru National Park.Driving along, the tarmacked freeway gave way to an all-weather, murram (earth) road that guaranteed a rutted, dusty drive to the untouched wilds of the eastern frontiers. It is a vast terrain of flat, tawny earth and olive-green trees bathed in the brilliant sunrays of equatorial Africa; a land of unspoiled rugged beauty that stills the mind and stirs the soul.The first sightings of grazing gazelles, antelope and zebras were greeted with delighted ‘oohs' and finger pointing by my siblings and me. But after countless kilometres and (seemingly) a hundred hours on the road, the excitement inevitably fizzled into the sweltering mid-afternoon."I'm hungry…Are we almost there...Mum, he's sitting on me!"Cries of three tired children and...more
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