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Social Media Marketing Represents The Future Of Marketing When industry pundits tagged social media as last year's buzzword, the implications for promoting businesses were profound: social media marketing may very well be the future of online marketing. As more and more companies invest in this new mode of marketing, the world may soon witness a shift from traditional marketing campaigns to approaches that create powerful relationships with consumers – the very foundation of social media.The foremost strength of social media is how it serves as a venue for interaction between people, one through which they can share ideas, applications, and multimedia files with fellow Internet users. People form communities by regularly and actively communicating and exchanging information, and these communities are precisely what companies can strategically target for their marketing campaigns.Social media marketing veers away from the traditional selling approach characterized by overtly promotional tactics. By coursing information through sites that most users visit for personal purposes, companies can deliver their message subtly and, in a way, more effectively.The use of social media...more
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