Mobile marketing is an interactive mass media similar to the internet where through viral marketing you can spread the word about your brand and services instantly. Friends can send messages about your business or forward your mobile ad to a friend while on the go. This engages the audience and allows users to become part of the advertising experience. Now you can create powerful interactive campaigns and use the viral abilities of mobile...more
Some owners are afraid that they would not be able to find success as a beauty shop because of their location. Though it may be important in real estate, location is not everything in this business as long as you know how to twist things to your advantage. Both men and women love to go to beauty shops no matter where the location is because aside from taking care of their aesthetic needs, they also know that its a prime spot to socialize. You...more
Striking out on your own after spending time within the warm confines of a corporate job and working up the corporate ladder can be exhilarating and simultaneously unnerving. When you find yourself in a tough spot, or a moment of self-doubt, I invite you to consider the words of Jim Rohn and remember this: Profits are better than wages.The only...more
One of the strategies you can adapt in implementing your salon club is an in-home party privilege. There are certain women that would like to have beauty parties at home especially if they are all going to a party or they are going to attend a wedding the next day. If one of them is a member of your club, you can waive certain fees and would even...more
As a business owner, especially a newbie or a startup, you can never underestimate the power of self promotion. Self promotion is very important if you want to operate a business. And you are your business after all. Thus, it follows that the best way to promote your business is to promote yourself and what you can do.To keep your business growing strong and stable, you have to keep your target clients posted on what you can do, and do well at that. This would be seen when you tell them in your marketing tools such as your booklet printing what you have accomplished so far. Contrary to what you believe in, customers and clients are actually not attracted to the meek and timid. Yet most business owners find it so hard to speak up and blow their own horns. Print booklets for example often lack information on this subject. The only way to get people to know you is if they can learn about you. And the only way you can do that is if you can toot your own horn. So heres how you can actually blow your own horn without sounding too arrogant about it.Believe in yourself. You know full well your business. Your business is your business after all. You are an expert at what you do. And you do...more
In brief, utilising the internet to market your products effectively can add a substantial amount of value to your business, providing value to your customers, your products and services. It is a key method of showing that your company is a forward...more
There are many elements to consider to succeed in this kind of campaign. The most crucial element is the list. If the subscribers are not properly targeted, the result can be hit or miss. It is likely to be the latter. The best lists are those that...more
Salon Marketing Tips that can help you Increase your Profitability By: John D. Edwards About the Author The author works for a company which specializes in doing salon marketing for small salon owners. They also specialize in ...more
Are you clueless about direct mail marketing and postcard printing? If you are, then you have come to the right place. In this crash course for postcard printing and direct mailing campaigns, I will give you the three crucial steps that you need to...more