Some people think salon marketing is as simple as placing a classifieds or a yellow page ad, but if you have competition (and you most certainly do), you can earn a majority local market share by successfully branding your salon.Importance of a branded imageBranding is important because people purchase on emotion. When it comes to salon print marketing, they're seeking an image, which is why your own image is crucial to success. It's important to...more
The 40/40/20 rule of direct marketing states that 40 percent of your success is based on the quality of your mailing list, another 40 percent is contingent on the perceived value of your offer, and the remaining 20 percent is everything else. But if you can't properly articulate your offer or speak to your customers, they might not even understand what makes you so special. This is why harnessing the power of copywriting is so important to your...more
Getting the word out about your salon takes more than simply printing postcards and launching a website. You have to get the right message in front of the right audience at the right time. Here are some tips for salon marketing distribution:Direct mailDirect mail is the best way to reach your members. A calculated direct-mail campaign represents an investment in profit and should be approached with dedication. Consult a list broker or use the mailing list building tools available at PsPrint, develop a database of your own customers and define a mailing list comprised of likely prospects.Repetition is key: Instead of a one-postcard campaign, develop a strategy that incorporates multiple direct mailers during a six-month period. This contributes to your salon branding efforts and allows you to develop long-term relationships. By the time you launch your incredible offer, you'll have established trust and credibility and will earn a higher response rate.Here's a sample direct-mail marketing campaign for your salon:Week One: Send a professionally printed brochure introducing your potential clientele to your salon. Offer a discount and add value by including a panel with hairstyle...more
One of the biggest mistakes many salons make is printing their own marketing materials. They view print marketing as an expense, when it is actually an investment in revenue generation. Desktop-printed brochures, flyers, and postcards are dull and lifeless; but the same pieces printed on state-of-the-art presses are sleek and attractive. Your salon...more
Many website owners, webmasters and even web marketers believe that all website marketing should be done online. However, a healthy dose of offline marketing can easily supplement - and supersede - online marketing efforts when applied correctly. Corporations such as Yahoo! and Microsoft have demonstrate the power of online marketing, and many...more
If you've heard of the 40/40/20 rule of direct marketing, you know that 40 percent of your success is contingent on your offer, another 40 percent on the quality of your distribution (your ability to reach the right customers), and 20 percent is contingent on everything else. However, if you can't motivate customers by properly articulating your offer, everything else will be for naught. That's why it's so important to write great copy for your offline website marketing materials.Four steps for writing winning website copyCraft a powerful headline - Your headline captivates your audience and pulls them in to your pitch. The most powerful headlines elicit emotions (happiness, fear, excitement) and introduce an incredible can't-refuse offer.Highlight your benefits - Many webmasters remember to list the features of their products and services but neglect to highlight the benefits in their marketing materials. To recap, features are those things that directly describe your product or service; benefits are the ways that those features will help your customers. So, for example, an e-commerce website that sells golf clubs might offer a perfect fit guarantee - that's a feature. Hitting the...more
Attracting customers to your website takes more than simply taking out a pay-per-click ad and crossing your fingers. You need to blanket the marketplace with a versatile, repetitive campaign strategy that spans both online and offline environments....more
One of the biggest mistakes many web marketers make is believing that they should only market their websites in the online arena. Certainly online marketing is integral to website success, but print marketing is exceedingly capable of producing...more
If you run a yoga studio, you're lucky in that you have well-defined niche possibilities and an easy-to-target audience; however, you're also faced with fierce competition for that same audience. In order to gain a foothold and elevate your yoga...more
Powerful copywriting is critical if your yoga studio marketing efforts are going to lead to the big pay off. Copy motivates clients to visit a URL or pick up the phone and sign up for yoga or to pick up the gym bag and head over for classes. Without...more
Once you have your marketing materials, you have to know when and how to deploy them. Here are some tips for yoga studio marketing distribution:Direct mailDirect mail is the best way for your yoga studio to reach a highly targeted audience. With...more
Yoga studio marketing success is based on your return on investment - what do you make in sales for your advertising/marketing efforts? All successful marketers know they need to use the right tools to get the word out and the same holds true for...more