If were lucky our Cross Cultural Marketing Blunders will only cause great hilarity. When were not, they can cause offence and cost us money. Here are a few of the blunders that some big boys made. With all their marketing budgets they can still get things wrong. Cross cultural communication runs deep so it is important to research carefully the Cultural Codes for specific products or brands and do some well-undertaken market research.Below you...more
2013 is set to be the year where marketers and advertisers finally wake up to the potential of the mobile phone as a marketing tool. The market is growing rapidly and is changing the way people not only access information but how they live their lives. Over 90% of people are within arm's reach of their phone 24 hours a day. No other device provides the same level of interactivity. This gives mobile a huge advantage as an advertising platform....more
In the past ten years we have seen significant changes to the way that people communicate. This is true across every industry, the insurance industry included. Digital marketing has created the ability to network with others like never before, and it is crucial that the company you work for is ahead of digital marketing trends and that they are keeping you in the loop, especially given the competitive nature of the insurance industry.Digital marketing is essentially online marketing and is one of the most affordable and effective ways that an insurance advisor can market themselves in this day and age. Some forms of digital marketing are more expensive and complicated than others. Social Media Marketing is an example of digital marketing that is both affordable and easy to grasp, whether it is something that you do yourself or something that you hire a company to administer.Social Media Marketing is not just about putting out content through blogs or tweeting or posting to your social media presence. Social Media represents significant benefits outside of the obvious goal to get your phone to ring. Some of these benefits include:1.Increasing online brand (you) awareness,...more
The world of internet marketing is a highly dynamic area that calls for a lot of intricate issues to be keyed in order for someone to succeed. This is not only based on the ever-changing nature of the internet and the invention of better internet marketing strategies, but also because of the stiff competition among internet marketers. As of today,...more
In any profession, marketing plays a very important role. The more your business or profession gets the exposure, higher the chances of improving your profits. However, to achieve desired success in your dental career, you will need an expert to provide proven strategies in dental marketing for dentists. There are plenty of online agencies who...more
With almost a billion users, Facebook has become one of the biggest and most profitable sites of all times. What sets this site apart from most other sites is the element of social networking. Not only does Facebook have an incredibly large number of subscribers, but its subscribers use the site on a daily basis. This social media site has opened up a new window of opportunity for online marketers. Have you started using Facebook marketing for promoting your products and services yet? Do you know how Facebook can help you strengthen your brand identity and increase the value of your brand? Do you know how useful Facebook can be to your business? You can create a Facebook fan page for your business and Take a look at ten of greatest benefits of using Facebook social media marketing: 1. Setting up a Facebook fan/business page helps you gain the attention of the search engines. Google and other search engines quickly index Facebook fan pages on the basis of the keywords you use in the business page title. 2. You can use the Facebook fan page or business page to inform your fans and clients about your latest products, events, services and offers. 3. As Facebook is highly supportive of...more
The main benefits of Apartment living are:No garden care or real estate repair costs. Extensive the bus with no real need for a vehicle. Cheap and no cost social activities are around every corner. Cities usually encourage institutions, which mean no...more
Today, LinkedIn is perhaps the most important professional networking platform. Launched in 2003, it had over 150 million users and from over 200 countries and territories, in hundreds of languages, as of February 2012. The best part about this site...more
The Importance of Online Marketing to the LandlordThere are many things to consider before you venture into any type of business, and prior to going into business you should make a list of everything that is going to be required of you. As previously...more
Social media is all over the place and leveraging its power can help elevate your target audience and customer base in a spectacular way. However, getting started without any previous experience could be challenging. In order to attain that desired...more
The goal of any company, especially a new one, is to be able to effectively market to its target audience. Being able to have effective marketing campaigns is what helps a business become prosperous. It also helps to ensure that they stay afloat in...more
In todays competitive technology driven market social networking websites plays a vital role in facilitating communication and collaboration between companies and their customers. But many are using this platform without being fully prepared. This...more