Telemarketing companies often struggle with the ratio of calls to successful sales, because they fail to prepare adequately before they call a potential customer. Telemarketing needs to have clear objectives, and engage the decision maker in a variety of ways. Exploratory questions are necessary throughout the process, as is identifying whom you need to speak to, and obtaining their interest.Call ObjectivesManagers or supervisors should establish...more
It is a myth that all multi-level marketing companies and pyramid scheme are executed to con people. Business is an unpredictable concept and losses are a part of the game. One wrong decision and your life saving can be lost within a minute. With recession prevalent in every corner of the world, people have been seeking alternative jobs to support their survival. It is evident that there is a dearth of employment and coping with inflation has...more
Expecting inventors to be expert marketing professionals is like expecting fishes to be excellent in flying, unless the inventor is a marketing expert by profession. I do not have any intention to demean the inventors. The suggestion is that gifted professionals invent something that is related to his/her area of expertise; and you can hardly expect them to be proficient in marketing what they invent. It is for this reason that seeking professional help is the best way for intellectual property monetization.There are several ways of intellectual property monetization. However, to make the best of your IP, it has to be marketed in the best ways possible. Just licensing your intellectual property or owning the copyright or patent does not suffice as IP monetization means. It needs specific marketing strategies to be developed as well as accomplished to make sure that you profit the best out of your invention, i.e. your intellectual property. Let me now give you a quick overview of how strategic marketing by professionals help you in capital raising and IP monetization.Strategic marketing is a process rather than a one-time activity. To make your marketing ventures strategically...more
Society is indispensable for an individual for being man as a social animal. Similarly digital beings i.e. websites cannot exist without social networking sites which throw light upon social media marketing. For all enterprises (small scale or large scale) SMM is significant for its growth. World is a global market where we are also the products-...more
Digitalization has spread like mushroom in todays world. The world of 21st century is far beyond the imagination as every day new technological advancements is taking their place wherever they can fix their platform upon. Earlier there was not much use of digital cameras, televisions and computers. You can say that there was not much use of...more
Now that youve started your online marketing campaign, youre probably wondering how you can make it more effective and make the most of your spending. The first (and possibly even the second and third) thing that you should look at are your keywords.Effective keywords are essential to your online success. The keywords though arent seen by your consumers, they effectively define your company in the internet space. On-page content, meta content, SEO efforts, search engine marketing, and everything else depends on your choice of keywords.Zeroing InLook at your marketing campaign and analyze the keywords that are performing well and those that arent. If SEO Vancouver is working much better than SEO Company in Vancouver, you know where you need to focus. Do away with non-performing keywords and focus your efforts (and your money) on those that deliver.Theres No Wrong WayThe beauty of managing online marketing lies in the ease with which you can make changes. Unlike traditional media, you dont have to commit to a particular vehicle or mode for any duration. The same goes for keywords. You can also run a test campaign if youre unsure of the effectiveness of the keyword. At the end,...more
Interactive marketing agencies find new ways for businesses to interact with their target audiences. They may help businesses develop interactive websites, essentially functioning as a communications service that works with HTML5 and other tools to...more
As the Internet has become more important in our daily lives, so, too, has the need for effective e-marketing campaigns. Businesses and organizations in-tuned to their customers' preferences and habits quickly learn the necessity of communicating...more
Are you struggling to find a new twist for your advertising or marketing campaigns? Tired of sounding like everyone else and want something new and fresh? Never fear. Here are 3 ways to get those creative juices (and new ideas) flowing.But before I...more
The entire face of the marketing and advertising field has changed by the online marketing with its inception and it has let the marketing world grow and prosper with the significant efforts made by the affiliate partners for the promotion of...more
If your company needs a boost in public awareness and you find that you lack sufficient funding to pay for a new marketing campaign, its prudent for you to apply for an SBA loan. A good place to start is by visiting us at UnsecuredBizLoan, where we...more
Can you think about spending a day without using the Internet? Do you believe all your queries could be solved without the Internet? The answers are probably NO and NO! The Internet has become an integral part of our life. Any information or news is...more