Have you ever delved on the fact that your investment in certain stocks for the long term would double, treble or quadruple? This is but a fact. It all depends on which stocks you choose. If you ask your share brokers, they will obviously recommend you some blue chip stocks. But doing a homework yourself on the recommended stocks will help you experience a win-win situation. You need to get updated with the live stock market to catch a glimpse of...more
The approach in terms of marketing with postcard printing is crucial to its success. As readers start understanding your color postcards, the premise of the message will determine if they will believe in you or if they will just treat the postcard printing as another one of those junk mails. In this article, I will teach you the best approaches for marketing with postcards so that they won't mistake yours for just junk. I have four...more
It's in the WordsYou may think that flashy colors and graphics are what attract visitors to a website. This is not the case. Text is the most important element of any website. It is only those who are interested in what you have to say who will return to your site. You need to make a lasting impression to guarantee more visitors. The visuals are enjoyable the words are memorable. Use unique and easily understood language. Avoid clichés, jargon or overblown language. You want to appeal to the majority, so think like your target audience. Web users appreciate simple and straightforward text that makes an impact. After you've written a draft of each page's text, have an editor or proofreader go over everything. A thorough edit by multiple sets of eyes can draw your attention to things you've overlooked.Keyword DensityKeywords are another important component of writing effective web content. With a little research you can discover what some of the most popular keyword searches are that relate to your subject matter. The idea is to incorporate as many of these keywords or phrases as you can, and to do so as often as possible. Boosting the keyword density of your website...more
Utilizing outsourced marketing allows the organization to: uphold a tense strap of its "head count" and fixed overheads; have high value, senior level, pro advertising knowledge at its fingertips; have an independent source of information and plans that can present a business perspective from beyond the company culture; have...more
Jeff Erramouspe's section, You Need Good Technology, But..., in The Quintessential Marketing Automation Guidebook, made us all stop and think about the need to plan our business process before we implement marketing automation. I went back to ask Jeff [aka my boss] a few more questions to expand upon his 3 elements-objectives,...more
The Art of Marketing a product, service, government agency, political candidate or non-profit group is not something that you learn over night and yet you have to get it right. Marketing is a tough sport and there are winners and losers, and market share at stake, that means profits and survival too. So, without further displacement of your time, I would like to take this opportunity to recommend a couple of books to you:"Marketing Warfare" by Al Ries and Jack Trout. 1986.Filled with interesting quotes and abbreviated case studies, where the author attempts to find correlations to match his premise. Sometimes it works and sometimes it does not. I liken this book to "What would Machiavelli Do?" which was more of a tongue and cheek book. This book is meant to be serious and it does make you think. I do not think I would recommend it to anyone, I felt it was a hastily written book and an attempt to appeal to the warrior type small business man. He puts examples of real warfare Karl von Clausewitz style to the burger wars, automobile wars, cola wars, beer wars and computer wars."Dynamic Management in Marketing" by Ralph S. Alexander and Thomas L. Berg. 1965.Real academic...more
Over my 24-year career in marketing and sales, I have stumbled on two key beliefs and perceptions that make me CRAZY! One, is that salespeople have to be pushy to be successful. (Not true but I am not going to address in this post.) The...more
Many newbies are confused between the affiliate marketing model and the reselling product model. If you want to start a business online, you will want to understand the differences so that you will know which model is suitable for...more
EFFECTIVE SEMINAR MARKETING: Tips to get prospects to Show Up for Your SeminarNext to doing the right thing, the most important thing is to let people know you are doing the right thing. - John D. RockefellerWith over 12 years of...more
You may have heard about "viral marketing," but perhaps you are not sure exactly what it is. Viral marketing simply means using a marketing strategy that is designed to encourage people to pass along your marketing message.Many Web...more
Let me start out by saying that what I am about to tell you to do is easier said than done. If it wasn't, I wouldn't have to write about it. However, if you are going to survive in forums, you MUST stay out of the drama...not only for...more
This article will be an unbiased review of Lia Sophia, a company that provides quality fashion jewelry and an opportunity in direct sales. The success of any company always starts with an ability to offer quality products at a...more