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Running a pay per click search engine marketing campaign is one of the best ways of getting clicks from targeted customers. Such a campaign gives the much needed thrust to take your business forward. A PPC campaign is especially suitable for the websites that need exposure on search engine in the quickest possible time. When a user searches using keywords related to your ad, your website is displayed on the search engine. But unlike the generic, the search engine charges you a fixed amount when a user clicks on your website. The amount is fixed by a bidding process where you bid for a set of keywords. Low rated keywords can be bid lowly while high rated keywords are high on price as well. Nevertheless, the PPC advertisement is free so as long as users don't click on your site. But again, such a scenario is not ideal as the search engine exposure is meant for increasing the traffic to your web site. The best possible scenario is when the low rated keywords selected bring maximum number of clicks. And this is exactly what you can expect from a PPC management company.There are many companies which offer ppc services. The services of these companies can be sought from the...more
Supermarket Fuel Retail in Europe: Market Size, Retailer Strategies and Competitive SuccessIntroductionThe penetration of supermarkets into the European fuel retailing market varies widely between individual countries and is...more
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The future of an organization depends upon several factors such as the quality of its products or services, technology being used, goodwill, and many more. But none of the factors are as influential as marketing. Marketing ensures that...more
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