Hi, guys, do you travel by air? Well, I think I should ask if you want to save money from airline tickets.We always want to get as much more things as they can with limited money. It also means we try to save as much money as they can in every thing including buying airline ticket. We always want to get as much more things as they can with limited money. It also means we try to save as much money as they can in every thing including...more
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.Philosophize on this...why would one take something that is going good - no.. great - and change it? Obvious answer is to make it better. Not!In business or in marketing, change is not always good. When you have certain promotional actions that are in place making things happen, or in better...more
Most marketing firms do a lot of direct marketing. One might even suggest it's traditionally the bread and butter of a marketing firm's income. However, in order to properly manage a direct marketing campaign your firm will need to have adequate direct marketing support services, including lettershop services. These support elements will do the grunt work in your direct marketing campaign.Direct marketing support services many involve such things as printing, mailings database management, and campaign management. While lettershop services handle issues tied to the distribution of your direct marketing campaign. This includes many mundane tasks such as labeling, presorting, folding, tracking and so on. However, as mundane as these tasks may be they are critical to the completion of a successful direct marketing campaign.In most direct marketing campaigns, direct marketing support services, and lettershop services are handled by an outside vendor. As with the selection of any outside vendor, we suggest you do your research. But there's a problem with this. Obviously, competitive marketing firms may be loathing giving you any information about the companies they use for...more
Most marketing firms do a lot of direct marketing. One might even suggest it's traditionally the bread and butter of a marketing firm's income. However, in order to properly manage a direct marketing campaign your firm will need to have adequate direct marketing support services, including lettershop services. These support elements...more
Colors have a hypnotic effect on people. Many people feel drawn to azure blue, for instance.The odd thing about blue is that it can make you feel trusting. It is subtle. You are probably not aware of it. Other colors work in the same way. Shades of colors also have a subtle effect on your mood. Bars are often decorated in dark shades...more
When you think about marketing, chances are pretty good that cartoons and talking animals aren't the first thing to pop into your mind. You're probably processing numbers, identifying markets, and looking for ways to cut costs.Maybe it's time to get your nose off the grindstone and have a little fun. Why? Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.Don't believe it? Take a close look at Disney. Now that's a perfect sample of creativity and marketing going hand-in-hand! Walt Disney... a dreamer who put magic into his marketing. Creativity can take on several different "personas"...1. The ExplorerThe explorer seeks out bits of interesting and new information like a sponge. Curiosity keeps him hunting for the unknown and ready to plunge into brand new experiences.2. The DreamerA wild imagination is the best friend of a true dreamer. Nothing is impossible in the world of imagination. 3. The ArtistAn artist is able to take a variety of bits and pieces, mix them all together and come up with a collage that entrances the mind.Before you set this article aside and get back into...more
Contests can be an exciting part of a marketing campaign. But contest management and the attendant need for mailings database management must be considered before selecting a contest as part of any marketing campaign. If your marketing...more
Who hasn't let a typo slip by or misspelled the CEO's name or printed the wrong phone number somewhere? Those marketing mistakes don't warrant an article. In fact, just one word of how-to-fix-it advice is sufficient: proofread! Here are...more
At the time of this writing, Multi-Level Marketing is more than 50 years old. It's truly amazing that such a ludicrous business model has survived, and even experienced incredible growth, over such a great length of time.On the surface,...more
I went to lunch with a friend the other day to ask him about his company's marketing journey.You see, I knew that he and his partner had hired a marketing coach a couple of years back. I wanted to find out what their experience was like...more
Bullet Advisory Analyses Indian Share Market Future Call Options Bullet Advice For Indian Stocks Weekly – market will react to Q3 results of corporate BSE Sensex (17554.30) and Nifty (5252.20) closed up by 0.1% and 0.11% respectively...more
All eyes are on Joey over the next few days leading up to the launch of his new product Mass Marketing Mayhem. Why? Because others had tried to stop Joey launching it and big offers were being made to 'buy' the rights for Joey's new program. They saw...more