In '8 Brain-Branding Web Presentation Concepts, Part I' we discussed the first four brain-related marketing concepts that if incorporated into website presentations help generate brand preference purchase decisions. Part II continues with the next four concepts.5. Cognitive ItchJames J. Kellaris, Associate Professor of Marketing at the University of Cincinnati College of Business Administration is an expert in studying why certain songs get stuck...more
According to eMarketer August 2008 video ad spending will increase a thousand percent over the next five years. This means Web video is on the way to becoming the must-have Web presentation tool.Some may see video as merely the next trendy marketing tactic that you should have because everyone else has it, but that would be a misreading of the trend. Discounting the importance of video presentation as just a fad misses the underlying human...more
There are tons of different marketing tactics that are available for you to use and you get inundated with many "new" opportunities every week. How do you figure out if you should do a specific marketing activity or not?Below are a few questions to ask yourself when confronted with a great, new, one-of-a-kind, stupendous, money-making, guaranteed marketing opportunity!1) Will this marketing strategy actually reach your target market?It goes without saying that any marketing you do needs to be aimed at your target market. That being said, we can still get wooed by a great talking sales rep! You want the marketing vehicle to be as specific as possible in targeting your target.That's why you need to really think hard about advertising in more broad-based mediums like magazines and newspapers. For example, you maybe don't want to reach all financial planners but only those that specialize in legacy and inheritance issues.Try to get into special supplements, inserts or sections that are particularly focused at your segment of the readership. This is key with these broad-based media vehicles because they also are usually quite expensive.2) How frequently will your message be seen by...more
When most people sign up for Twitter, the first questions they usually ask are, "How do I find people to follow?" and then, "What do I talk about when I'm on there?"The good thing is that both of those questions can be answered by engaging yourself into some popular topics of conversation on Twitter. When you talk about what everyone else is...more
It's actually a lot easier to be popular in Social Networking than you think. However, it does take a little more effort. You see, in social networking, especially in discussion groups and forums, along with blogs and other types of sites - you have two types of people - leaders and followers.The real secret is that it's actually very easy to...more
Advertising and marketing form important chains in the process of distribution of the products produced. They are important functions that help the customers possess the product they require. Advertising and marketing are inter-related but marketing is a broader aspect and advertising just forms a part of it. It is very interesting to learn how to do advertising and how to do marketing of a product.Marketing is a broader term than advertising. It involves everything from the systematic planning and implementation of all functions from identifying the customerâs needs, advertising for the product produced, and ultimately placing the product in the hands of the customer where the customer and seller are mutually benefited by it. How to do marketing of a product is a highly specialized operation. Advertising is just about bringing the product to the notice of the customer and also educating him of its need and how it is advantageous than other products in the market.How to do advertising is a very specialized function and involves telling the good of the product in a persuasive way. This can be done by various ways especially by putting advertisements in newspapers and magazines,...more
Many of us talk about the products and services we use without even realizing we are promoting the sale of that product or service. This is what word of mouth advertising is all about and many companies have realized that this advertising does a lot...more
As it is a time of great economic crisis for the global economy, we are going through the difficult time. It can go to the worst condition before getting better. When the economic condition kills the business, there can be opportunities to addition...more
Majority of website owners is likely to admit to not knowing the importance of search engine optimization, and the extremely important influence that search engine optimization has on the financial status of their website. For any website on the...more
If you are doing any reasonable amount of marketing you are probably getting inquiries from prospects on an international scale. Furthermore you are probably getting these requests via your website forms, email, skype chat and maybe even a few phone...more
I wish I had tripped over this article back in 2006. It would have prevented a lot of lost money and frustration.But, that didn't happen. I got a horrible start.Fortunately I stuck with it! Lots of people give up right here. It kind of embarrasses me...more
There are a lot of folks out there that will tell you how to make money on the internet. My advice? Don't listen to them. Especially not ALL of them!A little background. In 2006 I knew nothing about sales by means of the internet. I tried to get...more