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In-Store Marketing Ideas: Sign Frames for Retailers Communication is a big part of any retailer's in-store marketing plan. Most retailers know what they want to say, but don't think about how they say it, which can mean lost revenue. You want to keep customers immediately informed as they walk through your store – letting them know what items are on sale, for example, or pointing out new merchandise – but how can you make sure...more
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Making the Most of the Stock Market: Understanding Equity Markets Copyright (c) 2011 Joe MaasEvery investor wants to try to "beat the market." By "beating the market" investors usually mean that they want to do better than some index or average. After all, who wants just "average" or "below average" performance in their investments? So many investors devote much time and energy to doing better than some index. How do you beat the market? Is it even possible?First, it is important to understand what makes up the "market." Common stocks are bought and sold in a variety of ways, both here in the U. S. and overseas. Some stocks are sold on exchanges, like the New York Stock Exchange. Others are traded in the Over-the-Counter market which is really a network of securities firms that bid for the purchase or sale of a stock. A number of averages have been created to gauge how the markets for common stocks are doing. These averages or "indexes" measure different aspects of the total market for common stocks.Beating an index would seem to be a fairly simple matter. Indexes are, after all, merely mathematical formulas. One would expect that with the careful selection of stocks...more
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The Art of Marketing Your Boutique We use our visual perceptions to determine value and worth of products and services. This is why marketing can truly be an art. Appealing to the visual sense is as important as your merchandise or...more