In recent years, businesses have spent huge sums of money to explore ways to retain customers. The success and strategy ultimately depends on expanding the breadth and depth of customer relationships and into translating this loyalty into higher sales of goods and services.A lot of companies invest so much in developing customer loyalty or rewards programs but in the end, these strategies fail. Because looking deeper into these programs, what is...more
You know how you like your color booklets to appear, the colors you want it printed in, and the type of paper you want it printed on. However, things may not go as you planned because your printing company did not deliver what you had in mind.So how do you know that you have a good printer? There are several tell tale signs that will help you gauge whether you have a friend or a foe in your printing company. Look for these two things in your...more
I often get this question from business owners, especially from those who are just starting: how do I sell my business? In particular, how can a business owner acquire the techniques to be better at selling what they have?Many business owners, although they are very good at what they do, they often fall short in the selling category. In fact, many would rank selling as their weakest point in the many entrepreneurial skills they have. They might be great with coming up with ideas such as having brochure printing for their ads; and accomplishing the daily tasks involved in running a business. But all will agree that the marketing part is one of the most difficult things to do.But for all those business owners feeling this way (whether you have a small food stall or a reputable brochure printing company), do not worry. There are millions of you out there. Take heart because even though marketing is truly difficult, it is not impossible. Selling your business to your target clients is very challenging indeed; but when you are able to harness the technique, you can very well sell anything even to the littlest thing available in your product line.As selling and marketing is an art, there...more
Are you thinking about producing your own color business cards? Well before you do, first learn the secrets of modern business card printing here. In this new technological age of business, there are lots of gimmicks and modern techniques that you must learn in business card printing. Doing so should make your color business cards pretty...more
What makes a good brochure template? How do you decide which template to use for brochure printing? Are there criteria involved? Or do you need a critical eye to spot the proper details in brochure templates? Whatever the case, if you are trying to decide on what brochure template to use, here are four tips that should help you pick the right...more
Do not you just hate it when you discover booklets with mistakes and errors? You look at a program for a show and you see a mark in ink correcting some flaw. Or in other times, the booklet printing is just so bad that there are missing parts like, no table of contents, no page numbers and sometimes even major lapses in proper publishing practices.I know that when I do my booklet printing, I always try to clean them up. You should have a "clean up" step as well when you print booklets to avoid the things above from happening to you. It is easy to integrate this in your process. Below are a few typical steps on how to clean up your booklet layout.Review all the important parts if present. The major part of your cleanup should deal with your major booklet parts. Try to check if you have a good booklet cover, table of contents, booklet sections and a section for contact information. Be sure they are there and they have a proper layout. Besides that remember to also check if important layout features such as page numbers, the use of subheadings, proper margins and other basic publishing practices. Many people find doing things very boring and mundane so it doesn't get that much...more
One very important difference between small businesses and Fortune 500 A-listers is the budget - to be more precise, the marketing budget. Unlike their wealthy counterparts, the marketing budget that a small business has is very limited.This is the...more
There is actually so much literature about poster printing in the Internet that it is hard to separate fact from fiction. Mostly, you will see information that is sketchy at best about printing posters and at worse; they might even lead you to spend...more
So did you spend a lot of money on catalog printing? How was it? Are your color catalogs the best that they can be? Did you invest in the best options for catalog printing? Do they have that "x factor" or that "oomph" that will distinguish itself...more
Many people talk about custom booklets, but they never really customize anything. The most that they do for booklet printing is to just alter page numbers and page outlines, but more or less it is the same kind of custom booklets all the time. Well,...more
Print brochures are made with marketing in mind. They are not just print collaterals which graphic designers use to exhibit their expertise. Your cheap brochure printing aims to attract the attention of your target audience so you can increase your...more
There will come a point in time when your business seems to hit a snag. There is just no movement in sales. There are several reasons for this: First, your customers are tired of your product or your services seem to have reached a plateau. Second,...more