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Best way to promote your Product/Brand Name is to hire Social Media Marketing (SMO) Agency Effective marketing techniques are vital to the success of your business but with advance in technology, the dependence on computers and the internet has increased many times. Many existing marketing techniques have become obsolete and companies are struggling to keep up. But the good news is that most of today's buying and selling happens on...more
New Legislation for Honest Travel Marketing Online As of 1st March the Advertising Standards Authority – the ASA – gains new powers to enforce fair and honest marketing online. This means a company's own website and any non-paid for marketing, such as social media sites including Facebook and Twitter, across all industries. However, it is envisaged that these new powers will actually affect the travel industry greatly.Travel agencies, budget airlines and hotels for example can make claims and advertise prices that are somewhat ‘grey' around the edges.The new powers granted to the ASA will mean that all offers, claims, statements of fact and availability relating to offers etc. are first and foremost real and that ‘average Joe' could actually purchase the offer, not an offer that is knee deep in caveats and limited availability.Statements and claims must also be substantiated. We all know that, especially nowadays, price matters. Online, because web marketing hasn't been regulated, the travel industry can pretty much say anything it wants, in a bid to secure a booking. The travel industry's marketing campaigns are all based around being "the cheapest". Well,...more
What to look for in a Market Research Firm Market research is the lifeblood for many businesses and industries. If a business does not know their market, then trying to sell to your customers is the equivalence of trying to hit a dartboard while blindfolded. It cannot be understated how important it is for a business to know as...more
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Difference between Qualitative and Quantitative Market Research Most people understand the difference between qualitative and quantitative measures. Quantitative refers to an item that has a numeric value (1-10, 87%, 1:5, etc.). ...more
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