Surprise, Beer Tasters and Marketing Lessons We found ourselves in an unfamiliar area, hungry and looking for a "find" of a restaurant, some little un-discovered café with fabulous food and an atmosphere to match. After searching down several miles of a restaurant –laden street unsuccessfully, my wife and I grudgingly settled for a locally based place in a new location to us. It might not be that special find, but we knew it...more
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Cultural, Economic and Marketing Changes Part 1 Like many things in life, societal change can sneak up on you. Even when evidence abounds that supports those changes, most cling to the past as the surest route to success in the future.While it is true that history repeats itself, the clarity of that repeating is most easily observed...more
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Cultural, Economic and Marketing Changes Part 2 Marketing has changed forever along with the change in culture and economy.There are so many mass media channels that their effectiveness in communicating to the masses gives increasingly poor results.Readership of newspapers has been on a decline for many years. Major newspapers are failing, many are presently bankrupt. Major newspapers from Seattle to New York are soon to be defunct. Cutbacks and staff parings have left many journalists looking for work. The venerable New York Times is not immune. It recently procured a loan from a Mexican businessman at a reported 14% interest to avoid running out of cash!The tweens, teens, twenty- somethings and young thirty- somethings don't read newspapers. Prices for ads are growing while readership is down. It is just a matter of time until the current readers die off. Moreover, newspapers in present form will meet their demise long before that. (Note: as of the time of this writing, newspapers can represent a very effective way to reach affluent Boomers. How long this will last cannot be predicted.)Single channel marketing that was once available is no longer effective. In the...more
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