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Hub Marketing: A Primer For The Trade Show Booth Marketer With the advent of the internet, many new marketing techniques emerged. From the most basic website to the most complicated social endeavors, there are myriad ways for a company to communicate its message, many of which didn't exist even 15 years ago. Many companies focus on these new methods, yet few realize that they tie in very well with more traditional techniques. In particular, the combination of new hub marketing with a trade show booth can provide results, often good enough to surpass what might have been achieved with just an online hub program.What Is A Hub?As the internet began to reveal more about social habits, companies began to notice that information and product adoption often stem from one early adopter, who then spreads it to others around him or her. This early adopter became known as an influencer, or hub, and became a recognized target for many marketing companies. If you can communicate with an influencer and convince them to adopt your product or to endorse it, that product is likely to spread quickly through the hub's network. In essence, using hub marketing properly can get you tens or...more
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