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Email Marketing Now & Then Can Not Do It Alone If you have already entered the world of email marketing you likely already comprehend the potential this kind of marketing has to offer. However, you are also more likely to realize it is not sound to expect your online business to succeed if marketing via email is the one marketing stratagem you choose to use. This is often not unusual as the majority business owners will not...more
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Cracking The Us Market One of the questions we are asked most often by our European clients is, "How do we make some inroads into the US market?" That's no surprise since few companies in the technology, media & telecoms sectors address a single geographic market and the US market is often seen as crucial. To paraphrase the song, if you can make it there, you can make it anywhere. Exposure to the end-user audience, whether that is business and/or consumer, can mean a rapid expansion of opportunity but what is often just as important is a 'bleep' on the radar of a highly developed investment community. So how do you go about it? At Babel we have years of experience dealing in the US market – we understand what is required, what works and what doesn't. What is most important to remember is that the messages delivered have to be relevant to the US market. Careful research is required to understand what is driving a particular market sector, who are the key personalities, which individuals and titles have the greatest influence and which messages are likely to attract their interest. It's not 'rocket science' but it does require specific and sustained...more
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Mobile Profits 101 Review: Tap Into Massive Growth Recent studies show that web traffic from mobile devices increased almost 110% in North America over the past year and about 148% globally. While this is still only about 1% of total...more
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