[media Observation] Face Of Direct Broadcast Satellite Television Restlessness - Direct Broadcast

Communication University of China, "China's satellite TV industry management into the study" discussion group

Leader: Huang Sheng China; Leader: Zhou Yan; Members: Jiang Ye, Li Wei, Xia Ye, Zhang Zengqi

2004 years of China's television market has changed a lot. National Cable Digital TV the composition of mobile digital spark, have been in the domestic television market and reveal its light, for many years quietly changing the analog TV market dominated by China's television market structure, and a more powerful hurricanes being hit?? live satellite will not only for our distant space embellishment, it has brought shock strength step by step approach.

New business model, brand new viewing experience, which means that the television market in China will experience a major transition from the old baptism, what will? It will destroy what?

Too many expectations, too many worries, like the layers of clouds has been haunted by live satellite, so that it covered with mist color, live satellite for the development of our country, as if in the face of Pandora's box, too many worries make it difficult to open. However, the trend of surging more than the world. Live satellite launch in China will also have the date. 2005 is the ITU (ITU) assigned orbital position that we live satellite launch period for the last occupation, forced by the current situation Ye Hao, the time is ripe Ye Hao, China's direct broadcast satellite television era will be opened!

Huang Sheng China Perspective: Facing the direct broadcast satellite television

Unconsciously, view the article had already written three Shiyu Pian, however, the point of view this article on the most poorly written, why? Current focus for the direct broadcast satellite television, an evasive concealment of sensitive topics, early discussion group just cut into the digital TV when the research touches to the direct broadcast satellite television, and some overseas countries, digital television in some large enterprise groups and media groups under the impetus of the book in the satellite field of rapid progress, but also more mature business model. In fact, the satellite technology in the field of application of the Radio and Television earlier, but basically has the technology as a complementary means to address specific regional markets, transmission and covering only a part of the application of satellite technology in the local TV broadcasting industry structure had to brought shock, in addition, private access satellite TV market is often not absolute. Therefore, if satellite TV as an industry and start the market, that is how the situation?

A year ago, the completion of the cable digital TV Series topic, the topic group members win the live satellite TV in China cut into the market research projects. Launched at the beginning to the conclusion from the time of issue, there is always a lot of people ask, why choose such a difficult issue of how to do it? We have to be rhetorical, the state why start such a project master? Frankly, direct broadcast satellite television projects start, least as much as the year of the Three Gorges Dam, the South, it involves text electronic systems, information and industrial systems, space systems, and other key departments in the enormous economic and social benefits also will profoundly affect and improve the current media environment in China's information industry as a whole ecosystem, and as such, as the tracking of the development of China's new media industry concerns in this area, the research team had had to face this so-called sensitive topic, and around the birth of direct broadcast satellite television industry, development and related industrial policy formation process and future market potential and industry trends preliminary series of studies. Main current journal article can be a surface of the subject report, for the aerial direct broadcast satellite television industry, providing a basic macro-perspective.

"Live satellite agitation" made it clear that direct broadcast satellite TV in China will soon open door policy, a strong external pressure and domestic demand urgent, direct broadcast satellite television have made ready to go ahead. "Live satellite, starting in China" article, from a macro perspective describes the prospect of direct broadcast satellite television industry, policy and market structure, direct broadcast satellite TV in the end is what it is what kind of market value? Overseas, the development of direct broadcast satellite television to what extent? This issue paper no one left, thin Road, to care for those who can certainly benefit from. Features such as live satellite coverage and low cost, abundant channels and can be personalized service and other advantages that do not superfluous, it does not need "last mile access" is the real selling point, because of direct broadcast satellite television has the technical advantage of this , to prepare the power cable for digital TV and IP TV operators just starting pattern must have an enormous impact.

As with any new development will be the face of difficulties and setbacks of things, like live satellite TV in China is bound to start the project is a difficult process. Direct broadcast satellite television situation will definitely not only limited to technical or operational layers of noodles, more concerned about how in a highly competitive market, finding a living? The media industry is being fission pattern of satellite broadcast TV under stirring to help how should end? Direct broadcast satellite television how the role of new business? Related to industrial organization for the development of direct broadcast satellite television with and adjust to do what? Had almost completely closed the media market will not be open? Management system of monopoly but this will change? There are many foreign media have speculated, however, the domestic authorities have their own take into consideration, this is the use of "every village" experience. First of all, live satellite services for the majority of the remote rural areas, and then, further urban development, strengthening public services while also providing for the existence and development of cable television time and space.

Any technical innovation, and sure to bring an alternative sacrifice, joy behind industrial progress, the need to hide the sorrow of the first significant decline. In 2005, IP TV is coming, though services have not followed up, the business model is still fuzzy, however, investors and the media clamor below, can be said beautifully. After the IP television, direct broadcast satellite television should be played, and this can not catch up trips next year, it certainly is the mandala. Two rivals, two forces, the formation of the existing broadcasting media tremendous pressure and threats. How do? Although some operators are still indulging in content with, enclosure for the king; also operators running around, looking for all kinds of protection policies, the party seeking to dominate. However, more TV operators will spook, work hard, because the whole industry is in a race against time, the slightest delay can lead to an overall defeat.

Rise and fall of an organization's ups and downs, depending on many occasions crucial first-line managers address the attitudes and behavior. As observed

by: gaga

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