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Using A Trade Show Booth To Promote A Motion Picture It's common knowledge that a trade show booth at a well-chosen convention can be a powerful way to promote a particular product or build a brand. While that remains the most common use of convention displays, they also excel outside of the exhibit hall. One of the most novel and interesting new uses to emerge is as a platform to premiere a new motion picture. Most commonly used for independent films, a well-constructed trade show booth can be a very strong component of the premiere and promotion.The Theme Is KeyMost people will not expect a trade show booth to be promoting a movie, so the first step in any design is to clearly brand it for your film. You should work heavily with whoever provides artistic direction so that it emerges with a consistent look and feel. Many independent films have experienced success producing a unit that seems almost painted or wrapped in the world of the movie; the effect is very striking and quite different from the type of trade show booth normally found at a convention. This type of design clearly communicates what the film is about, providing an early attraction for visitors.Have...more
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