The Dos And Don'ts Of Trade Show Exhibit Design When deciding to host a trade show stand at an industry exhibition, one must spend a lot of time thinking about the design of the display. No matter if your company is planning on designing its own graphics or if you are a designer looking to break into exhibit design, there are certain rules you will need to follow. Primarily, it is important to get across the marketing message quickly...more
Hire The Right Trade Show Booth Staffers Having the right people to man your trade show stand is crucial and directly related to the success of your business. Today's fast-paced business world, and the rushed atmosphere of these events particularly, make it essential that you have professional, outgoing, and knowledgeable people to run the trade show booth. Without dynamic staff members, all the pre-event marketing, focus on getting an...more
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Proper Planning Ensures Greater Success At Trade Show Exhibits As with many things in life, it is important to plan thoroughly for trade show displays. There are a huge number of components that make up the sum of the trade event experience, and only by methodically preparing will a company be able to have a successful time at the event. Plenty of planning beforehand will increase the ROI, ensuring that participating in a trade show exhibit will be beneficial.Test Concepts And Get OpinionsBefore the show, everyone planning on being a part of the event day must be kept up to speed on the planning. Companies should take the time to hold meetings specifically related to the trade show exhibit. There should be committees that work on marketing, graphics, arrange drayage handling, and consult with vendors. The content and headlines of promotional materials should be easily understood and get your company's message across effectively and quickly. If different team members have differing interpretations of some of your marketing materials, this could be an issue. Graphics also need to effectively communicate your product or service. Have multiple people read the headline and...more
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Recent Trends In Trade Show Exhibits In the world of trade show displays, it is important to stay up to date on the latest trends. First impressions are a big deal, and attendees will want to do business with a company that seems to be...more
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