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Structured Trades and its Applicability in Diversified Retail Portfolios Technological innovations in the financial world as well as a spike in the investor class changed the quite retail investment world. Structured trades are notable additions to retail and institutional portfolios. In our today's world, it has become increasingly important that market professionals are able to supply hybrid and complex financial products that is...more
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Top 5 Trade Show Booth Giveaway Mistakes To Learn From When it comes to creating great trade show displays, it's easy to make mistakes. There is so much to learn, and on top of that, you need to keep your finger on the pulse of the market or risk becoming irrelevant. With so much to remember, it's easy to let some of the basics fall through the cracks. Whether you're new to the field or a career designer trying to brush up for a new year, these five common mistakes made when selecting giveaways for your trade show exhibit will help remind you of what's important when your company runs a promotion. Mistake #1: Confusing Low Cost With Great ValueJust because an item has a very low cost doesn't mean it's a good value. If you've visited conventions before, you've almost certainly run across that one trade show exhibit that gives away pens that won't work. They might hurt your hand, they might break, they might leak, or they might just never write at all, but they're not good quality. In all likelihood, the person who decided to buy them thought the company was getting a great deal, but did that item strengthen the company's brand? Remember that every item you give away will...more
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