When it comes to the world of greener trade show displays, it can be hard to know where to start. With so much available information and new, eco-friendly products to choose from, exhibitors can often feel overwhelmed by possibilities. Luckily, there is a simple method to starting the transition into more environmentally friendly exhibits. By focusing on the basic principles of sustainability, exhibitors and show planners can successfully achieve...more
With all that needs to take place to carry out a trade event successfully, it is common for exhibitors to overlook things and make mistakes. By going over some of the most common errors made when planning, attending, and dealing with the aftermath of trade show stands, booth staff and exhibitors can avoid the headaches that might come from approaching these events ill-prepared. Before The Big DayThere are many important steps to take before the event begins. If you are the head of the team, take the time to properly prepare the trade show stands' staff. The people your company chooses to represent it need, of course, to be well trained. Make sure they know about the goals of the event and what is expected of them. Know what your company wants to accomplish with its trade show displays. Develop marketing objectives and stick to them.Be sure to read the exhibitor manual. This highly valuable document serves as a reference and contains schedules, contractor information, floor plans, and more. Knowing about these details can save you time on the big day and prevent hassles from occurring.At Your Trade Show StandsThroughout the entire process of running successful trade show displays,...more
At trade show exhibits, it is important for exhibitors and booth staffers to give off a welcoming, friendly, professional image. It is crucial for those who are representing the company to be completely knowledgeable about the products and services being offered, send off the right signals with their body language, and try to use the attendees' names. Adopting such habits will improve the performance of trade show exhibits' staffers and translate into a more successful event.Knowledge Is PowerExhibitors should, of course, be well versed in whatever services or products their company is offering. This should go beyond the basics. To properly prepare for any questions that attendees at trade show booths might ask, team leaders, managers, or heads of the event staff should consider quizzing the team before the opening. Make sure the booth staffers know the answers to basic questions about the features and benefits of the products and can also answer more obscure questions about the history of the company or how eco friendly the manufacturing process is. Another important aspect to go over is product demonstration. Spend time educating the team members about how to properly operate and...more
There are certain graphics and text-oriented mistakes that you definitely do not want to make in your trade show stands. It is important for designers of trade show booths to not get too bold with designs; the goal is to attract show attendees, not...more
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For those just starting out in the world of trade events, or companies with limited budgets, trade show exhibits might be only ten-by-ten feet. When compared to other trade show booths that measure 40-by-40 feet or even larger, these tiny booths can...more
Once exhibitors become well versed in the world of trade show displays, they usually pick up on tips, strategies, and methods to implement and avoid. Trade show exhibits are such a niche market that it can be hard to know exactly how to brand one's...more
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