Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business. Determine where your business is currently Determine where you want to be Know who your market is...more
"Will the Google IPO have any impact on the Venture Capital market?" FundingPost (http://www.FundingPost.com) surveyed 32 Venture Capitalists and Angel Investors for their opinions. FundingPost is happy to share these responses from leading venture investors as it should help guide CEOs of emerging companies who plan on raising capital today:1) Google raised $25 million from Sequoia Capital and Kleiner Perkins Caufield & Byers. Would you have...more
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in most business circles.The website was basically a bulletin board for people to rant about other companies. The posting about my website started out with the subject, 'Is this website just a little too slick?' The postings went on to say that my website had a lot of sizzle, but no steak.My first thought was, 'How dare they say something so rude after I worked so hard on my site. Are they trying to say that my business has no substance? They know nothing about me and what I do. I can't believe they would attack MY business image.'You see, those of you who have met me know that I am a small business image consultant. I work on everything from customer service to documentation and training. Basically, all the behind-the-scenes things that affect the business image. How could MY website have a bad image?Then I took a step back. And, with a huge gulp of reluctance, I admitted to myself that they were right. Earlier that...more
The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property...more
Are you serious about starting or managing your own home based business? Consider this: most successful business owners exhibit very similar traits which helped pave the way to their success. Think of any successful business leader you admire. What characteristics do they exhibit? Are they ruthless, focused, self assured, dynamic, real go getters,...more
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in today's cutting edge world of business, you have to begin by thinking differently and by challenging the status quo. Whether you are a new or an established business owner, these ten powerful strategies will position your company for big success. (1) Adopt the philosophy of "Givers Gain."In 2003, the members of Business Network International (BNI) passed over 2 million referrals to each other. Founded by CEO Ivan Misner, BNI is a business and professional networking organization that offers members the opportunity to share ideas, contacts and most importantly, referrals. Misner founded BNI based on the philosophy of "Givers Gain," which is the belief that in order to get business, it is important to first give business. One of the critical factors in achieving success rests in the ability to develop reciprocal relationships where two parties naturally refer business to each other on a...more
1. Do not spread your money too thin. My friend has a little over $200,000 invested in the stock market through 27 different Mutual funds. In my opinion, 27 Mutual funds is 27 too many collecting load fees, management fees, commission fees, operating...more
Your resume will generally receive a 15- to 30-second scan upon first review by an employer. With that in mind, it is critical that your resume -- your "paper handshake" -- makes a positive first impression and compels the reader to put your resume...more
A business without succes in some degree is not good. Succes comes from either growth in the number of customers or in the numbers of sales you do per customer. Business Intelligence can assist a company to gain new customers and keep hold of old...more
A gadfly on a dinosaurs butt, or the hood-winking of the American stock investor.Have you ever noticed how some words in the English language are so perfectly named for what they describe? And how some words seem to be, I guess you could say,...more
I recently heard from a trader who told me he has been having problems with discipline in his day trading. He knows how to trade, he knows the setups he needs to be looking for in the charts, when to enter, and when to exit. His trouble is in having...more
In the first article (first in a three part series) we explained the little known science of Axiology, the Value Profile and how it is helping CEO's obtain the greatest leverage from employee's strengths.We described how a CEO (we called him Richard)...more