What we now call "marketing" began long before the name was coined. In the mid-1800s, traveling salesmen dressed "snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon proliferated in the belief that marketing could make many new things possible in virtually any business situation. For more than a century, implementation, experience and ultimately strategy have helped...more
Tuition costs are climbing, housing costs are climbing, it seems like all the costs for students are climbing these days. Students can afford cost increases less than any other demographic in Canada. Because of this, parents and students alike are looking for new ways to offset the costs of education.Student loans can be used to defer these costs to some extent, but they need to be repaid after graduation. It's difficult to climb the corporate...more
One thing you can count on during the holiday season is the obligatory office party. No matter what the size of the organization, there is always an effort to bring coworkers together for one more moment of merriment. Some people look forward to the chance to mix and mingle outside the confines of business and others would rather give up the annual bonus than have to spend precious personal time with the gang from work.No matter which side of the issue you fall on, there are certain rules of behavior to follow at the office party if you want to have an office to go to when the party is over. When the invitation arrives for the holiday happening, make sure that you know the answers to these key questions:1. Do I have to go? Don't even consider NOT going unless you have a justifiable conflict. The office party is part of your job. Its purpose is to bring together coworkers and colleagues for a bit of camaraderie and some well-deserved recognition. If this is not your idea of a great time, then consider it work, put on your best attitude and go.2. Do I need to know who will be there? Find out who else has been invited. If you assume that it is just your department or your work...more
If you are anything like me, you probably find yourself often thinking of new projects to start, new things to achieve. I did that in my beginning on Internet. That in itself is very beneficial and indeed a required ingredient for success. The trick is to know where to draw a line. The trap I kept falling into was hoping and looking for new and...more
Rip Out Your Phone Lines I hate the phone company. Reading my phone bill is like reading hieroglyphics. I thought that the break up of ma bell was suppose to make it easier for the consumer. We were suppose to get more choice. The choices seem to all be the same. For instance, I was so elated last year when the phone company offered me a lower...more
As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events. But if you really want premium public relations results, you must use a broader, more comprehensive and workable public relations blueprint to alter your key, external audience perceptions - perceptions that lead to the changed behaviors you'll need to reach your managerial goals. In short, you had best take steps to persuade those key external stakeholders with the greatest impacts on your organization to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed. The PR blueprint is the best place to start: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most,...more
As a small business operator, personal checks may be one method to receive payment for your goods or services. As a way to receive payment, a personal check is actually better than credit cards because the fees are less and there can be no charge...more
A home-based business becomes for the business owner, an entity in and of itself. Because so much hard work, blood, sweat and tears goes into every home-based business, it is easy to view it as having a "life" of its own and a home-based business can...more
While some new business owners face the issue of not enough customers, others face the issue of too many customers/clients. Both are serious issues and must be dealt with carefully. There are many lists on how to find new customers/clients. Here is a...more
Years ago, when I was new in management circles, a veteran administrator decided to share his self-described secret of success. He said: You have to be careful, Bill. I*ve learned not to compliment my people. Makes them too self-assured, and they get...more
There has been a lot of talk lately about the "Real Estate Bubble", and a lot of folks are asking the question: "When it is going to burst"? They are saying that the market just can't sustain this level of growth and appreciation much longer, and I...more
Are you spending more time trying to get new clients than actually working with them? If the answer is yes, then these three simple ideas will help you. First, have you ever asked for something and got something different to what you thought you*d...more