As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives? Special events that attract a lot of people, or public relations that persuades your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division...more
You know that your business will probably grow slower than molasses in the Winter unless you joint venture and partner with other online marketers. If you're just launching your own product or service, you really need access to their lists. You need access to their contacts. You also know... intuitively, that people like partnering with their friends. They like partnering with people whom they actually know and trust. Consequently, you know that...more
Increase your sales—in five minutes. This article is the third in a series of five articles probing the five critical points influencing how you find a steady stream of customer for your business.Customers Buy BenefitsYou want more sales? Customers buy for one reason. They buy because your product or service has a benefit they want. Telling your customer your product has a 10 year warranty is a product feature. Telling them that in over 400 roofing jobs last year, there were no leaks, no call backs and no broken tile is selling the benefits your customer wants. Sell customer benefits and you will increase your sales. Why You Sell FeaturesBottom line, selling features is easier. Features are the visible things you see about products and services. Features are the things you see, touch, feel and smell. Selling features is your self-interest. The products and services are your life-blood. You live with them every day. You know them inside and out. You love talking about them!Identifying the benefits each customer wants it tough work. Customers are unique. Each buys for his or her own reason. It is easier to talk about common product features rather than uncover unique customer...more
"Around 65 percent of marketers say they plan to increase their use of email newsletters." Source: Intermarket GroupIt's no secret that offering value to your customers in the form of useful information is one of the best ways to initiate, develop and solidify relationships. But, how do you continue, issue after issue, to make your newsletter stand...more
A short and memorable web address will ensure that your new contacts can also locate you and be updated with your company's developments.Always use your corporate email address when corresponding with your networks.Incorporate a blog (an online diary) in your corporate website and invite your networks to contribute to your comments.Profile your...more
Customer service today is getting worse. Win customers over and you build your business for life. Proven by the leader in the industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of business because of it. Here are six ways you can thrill customers and snatch a larger market share from your competitors....Offer to do an extraordinary favorHere's an example of what I mean: A customer of a moving firm wanted to ship a kitchen table and chairs set to his son in a city 300 miles away. But the moving firm had a hefty weight requirement and a high minimum fee. The firm's manager said he made regular trips to that city. So he offered--at no cost--to load the set in his station wagon and deliver it on his next trip....Under promise, over deliverA well-known air freight company promises to deliver a package by 10 am the next morning--but often delivers by 9 or 9:30 am. A local printing company always finishes the job before the due date. These are companies customers can count on....Give them a benefit they don't know existsIf your business offers coupons for certain items, discount those items for those purchases even if customers...more
Private organizations must appreciate that being socially-aware is not just to donate monies to various charities every year - though this effort is laudable. It is more complex and requires a lot more coordination and corporate planning. However,...more
Don't start off your job search with one (or more) strikes against you by committing any of these common cover letter blunders. Each is easy to avoid, but they can sink your chances of an interview if you include them in your letter. 1. Sending your...more
Follow these quick and easy tips to build yourself a better resume in under 10 minutes flat. * Use strong, action oriented language that describes specific skills or accomplishments. Go through your resume from top to bottom and eliminate weak...more
Persistence is the key working toward getting approved for a bad credit mortgage loan. There are many factors that you, as a borrower have control over that can help you get approved faster and easier. There are guidelines that most sub-prime lenders...more
Refinancing your home mortgage can come with some great perks. If you do it with no money out of pocket, you can skip one to three mortgage payments. You can save money on your payment or pay off your entire mortgage faster when you have better...more
The feedback facilitator should provide a brief introduction about his background. This is to assure the group about his competence and professionalism in directing the session.The feedback facilitator should also have the detailed bio of all the...more