It's early January as I sit down to research and write this newsletter. I launch my web browser, surf over to MSN.com, surprised to find the feature article displaying a picture of Santa Claus with the caption "It's not too late to have your presents arrive on time." Somebody's been procrastinating - either Bill Gates or me (maybe I didn't refresh my browser). Or maybe my computer is trying to give me the hint to stop procrastinating and set...more
You stop at the grocery store for just a few items, but the next thing you know, you have a cart full of food and only a few bucks in you pocket. That when you notice that you left your checkbook at home, but it's not a problem you have your debit card with you. You slide your card, punch in a few numbers and your on your way. A few days later you notice that you don't have your debit card and now instead of enjoying its convenience, you're...more
What does it mean to refinance? Why would someone want to refinance? There are many cases when a person would refinance. When we use the term refinance, we are typically referring to a loan such as a car or house loan. It may also be a business loan. For the purpose of this article, we are going to discuss the home loan but most of the same rules of refinancing apply to other types of loans as well. Refinancing your home can be defined as the process of applying for a new mortgage, and using the money you receive to close out your older mortgage. Many homeowners already take full advantage of this, because they are sometimes able to find a mortgage loan at a better interest rate. With the help of this, they can pay off their mortgage much sooner, and ultimately have a lower amount to pay back. Because a refinance plan essentially amounts to taking out a new mortgage and closing out the former mortgage, the steps involved resemble those involved in taking out your original mortgage. It is important to bear in mind therefore that the process will likely involve at least some of the same expenses, because of this. But considering the vast amount of money that refinancing can save you,...more
How do you best promote yourself, your business or your cause using publicity? The list could easily be 100 items long. But 14 items stand out that can make yours a winning publicity campaign. If you follow these 14 tips, you tremendously increase your chances of getting publicity. Even better, all 14 tips are easy to put into action. Here are the...more
It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use - the editorial calendar. According to Shannon Cherry, using editorial calendars is one of the most effective, yet most overlooked tool...more
Ok, you say, I know I need a budget, but how do I prepare one? The most common budget period is one year, but this can vary depending on whether or not your business has seasonal or cyclical fluctuations. For example if you run a Christmas decorations shop, or a costume shop your business is going to peak during certain times of the year. The budgeting process usually begins with the collection of accounting data. In order to prepare a strong and achievable budget, you must analyze each item of income and expense from the prior year. If your accounting system is a mess and the figures are inaccurate, the numbers used in your budget will be useless. This is why it is so important to keep good records. Quicken and Quickbooks are excellent programs to help you with setting up an accounting system that is easy to use and understand. If you can review your prior year's figures with confidence, try to cultivate your strong areas and look for ways to increase performance or volume. For example, if one particular product sold well, take a closer look at that product. What you did to market it, etc. and try to model your other products in the same vein to accomplish the same results. You...more
For those of you who were not psychology majors the "psyche" is someone's mind. What motivates them. What are they thinking. How can you better understand them. All of which is important to those of us in lease purchasing. In fact, it is important...more
Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company:1. Write a column. Go to a local paper, no...more
Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you...more
What is a portfolio and do I really need one? A portfolio is simply a group of investments held by an investor. It's a very carefully chosen selection of businesses and generally, yes; it's a good idea to have one. Let look at it this way. Imagine...more
If you don't have much Blackjack experience, it can be daunting stepping up to the tables for a game. You can, however, hide the fact of your inexperience very simply by remembering these straightforward rules. (Note - the rules of BlackJack will...more
Investing in the stock market is not purchasing a stock at 25 dollars a share, hoping it will go to 35 so you can sell it, then hoping it will drop back to 25 so you can buy it back, so that you can sell it again at 35, and so on and so forth. In my...more