photo] Anhui Broadband Interactive Network To Build A Successful Radio Station

I. Background SARFT in the "Points of Radio 2006

," clearly states: expanding promote the new channels and new positions to develop the network broadcasting, radio and television media to rely on their own advantages, strengthen programs and brand building, and enhance program appeal , training and development of the network audience. Radio station to take the initiative to occupy the position in accordance with, and actively expand their business requirements to accelerate the development of network radio, network television, give full play to radio, television and Internet advertising advantages and strengthen interaction and cooperation, the formation of advocacy efforts.

Anhui People's Radio Administration of the work of the main points of a positive response to the request and accurately grasp the pulse of market development, the existing six sets of radio frequencies after its launch, to create the seventh set of radio programs, set up a small number of provincial networks across the country radio station to create the most avant-garde fashion fresh media, highlighting the health, green, entertaining style, sound and color to create a network of Internet users in their homes. Smooth for the protection of network radio broadcast, and Taiwan leaders decided to choose a professional technology partner in upgrading the existing site, built to stream media business platform as its core broadcast network control system, to carry the elaborate packaging of the wide margin Internet radio applications such as value-added services model to return the love and support of the audience for many years, while further expanding the overall impact of the radio transmission.

After several rounds of bidding and inspection, Anhui People's Broadcasting Station and Beijing Jingwei Zhongtian Information Technology Co., Ltd., combining the strengths together to create a new online media?? Anhui Broadcasting Network ( www.ahradio.com.cn ), Featuring extensive edge network stations to broadcast more fluent online listen to more extensive interaction on-demand programming services for the listeners and friends.

Anhui Broadcasting Network Interface Second, the project needs Wide margin of protection for the successful implementation and smooth network radio broadcast, Anhui People's Radio Station proposed building to streaming media business platform as the core network planning Broadcasting System, the system includes:

1) Streaming Media Production playback system: includes program production (general programming, live programming, program automatically recorded, etc.), streaming media broadcast (streaming media on demand, live, virtual live, recording and broadcasting programs, etc.);

2) Web service systems: provide WEB content systems (including web Portal) and customer self-service system.

3) streaming media background management system: including the automatic live and recorded video management, virtual network television production, a complete content management, to provide streaming media load balance control, streaming media and DRM copyright anti Daolian management, ad insertion management, streaming media device monitoring and management;

4) operations management systems: providing system operators charging management fees and billing card production mechanism;

5) hardware system: support for streaming media business operations of related hardware systems.

Specific application requirements are as follows:

1) through the powerful web publishing system or portal, tight integration with the radio, as users and services to provide a platform for interaction, providing a wealth of program information services, while also providing online broadcasting, online communities exchange activities;

2) to support multiple programs, multiple forms of online interaction between live and on demand;

3) extensibility, to meet the growing demands of concurrent users;

4) has sufficient stability, security and reliability, to support the application of a variety of streaming media formats;

5) can provide multiple streams of programming applications, important data can be encrypted and protected (DRM) or authentication and accounting management;

6) advanced technology, easy to extend, expand low-cost follow-up.

Three implementations Anhui People's Radio Station for the proposed system planning and application requirements, as the domestic first-class broadband streaming video and audio application platform provider of Beijing Jingwei Zhongtian Information Technology Co., Ltd., by virtue of the professional integration of broadband streaming media business platform solution programs, and construction CCTV, Shanghai Media, Quanzhou radio and television, Anhui TV, Shandong TV-net and other more influential in the domestic large-scale case of radio broadcasting experience in numerous successful companies in one fell swoop.

1, Platform Streaming media business platform "in order to stream media content and management, and business applications and the operating mode of organic connection, supported by a variety of broadband value added applications." Platforms including broadband portal website, online live, video on demand, Internet TV, online video interactive interviews, network video conferencing applications, can provide for broadband users, including Internet radio, online TV, online applications such as live room can also be extended to network remote video education, network video surveillance and other integrated application platform. Not only meet the business needs of the existing station in Anhui, also can easily achieve the future expansion. Platform hierarchy as shown:

Anhui radio network streaming media business platform hierarchy

photo] Anhui Broadband Interactive Network To Build A Successful Radio Station

By: vivi

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