How to define your social media strategyYou are at the head of a small business which you are determined to bring to drive to success and you hear everyone who is someone talking about social media and how having a strategy is the sure thing to win the market. So you wonder what on earth that really means and how you are supposed to learn it quick while everyone else is already in the bath.We understand how confusing it might all sound coming...more
Because social media are really gaining popularity these days attracting hundreds and millions of people worldwide, it cannot be avoided that companies are also using them to reach the public to sell to them, communicate with them, and other uses. There are already people that have announced the death of social media with the onslaught of online marketers ruining the social media experience. Are companies really ruining the social media...more
Both PPC and social media marketing have been steadily integrated into many business strategies, but if you have not incorporated these 2 powerful marketing tools, you may find you are missing out on a huge opportunity. Inasmuch as the ROI, conversion-rate obsessed world of paid searches can seem light years away from the viral and community-based marketing seen in social media, their differences are exactly what makes them complementary.On the one hand, ppc is all about lead generation, revenue and conversion. Other than the small number of words describing your site, paid searches offer little in the way of branding. In contrast, Social media is all about branding when used for your business. You create an active dialogue with consumers and that dialogue builds trust in your brand and expands the concept of your company's brand to form an identity. By creating content in your social media marketing that engages your audience, you can develop paid search campaigns that are targeted toward that audience. A recent study (October 2009) by GroupM Search, M80, and ComScore found that when an audience is exposed to a targeted social media campaign, they are almost three times as likely...more
There are many benefits to social media. It has already been proven that done the right way , the use of social media can be a very beneficial for people and businesses. Here are some of the proven benefits of using social media in your business.Social media can boost your brand. You can use social media to help your marketing efforts gain...more
Companies and marketers cannot escape social media anymore. In the last several months, social media have really taken the business world by storm. Social media have been around for at least a decade. But it has really taken off in the last several months and companies have really started taking advantage of them and gaining benefits from them. ...more
It is important to understand how people make use of social media if you want to use social media to reach people. Different market segments still use social media differently. Some people use Twitter more, some people use Facebook more. Aside from the frequency of use, there are other factors that can affect how you can use social media to market your products to your target market. In so many ways, social media can be used to reach the target market of a certain business.Just like traditional media, you need to know more about your audience in order to be successful at selling to them. There are several steps involved in attracting clients to your products from grabbing the audience's attention to the final stage of closing the sale. Understanding how market segments use social media will help you decide what social media to use and what approach you should take when using them.According to a study by The Nielsen Company, in the last month of 2009, people already spent more than 5.5 hours on social media sites. The year before, people only spend 3 hours. This means that social media use has definitely been on the rise. This means that companies are right in increasing...more
With 75 million users on Twitter, 350 million users on Facebook and millions more on other social networks, there are millions of updates, photos and information being shared online daily. Because the internet has allowed information to flow from...more
It's easy to use different types of social media but it's also easy to commit some mistakes. If people aren't careful with their use of social media then they might not get the best outcome. Here are some of the most common mistakes you should...more
HOW TO: Evaluate Your Social Media Plan By: Chris Hughes About the Author Generation Y Social Media Champion who teaches businesses how to juggle their social media presence with a side of blogging and help these businesses...more
The winter season is one of the most awaited seasons of the year for a lot of snowboarders like you. You would be counting the days in your calendar when you would get hold of your snowboard and jump into the snow with your family and some of your...more
What to ask potential Sunshine Coast lawyers, solicitors or an attorneyIn order to get the most efficient use of time and money from your legal endeavours, it always pays to make sure you are on the right track to begin with. Visiting legal firm...more
In conclusion, compressed air filters have a wide range of applications and selection of the most suitable will depend not only on cost (possibly this is the least important factor) but on the contaminants to be removed, the operating environment,...more