Learning through Social Media – The Pros and Cons! By: commlabindia About the Author CommLab India (www.commlabindia.com) is a Custom eLearning Solutions Company based in India. Since 2000, it has been providing state-of-the-art eLearning services to organizations across the world in the areas of Learning Consultancy, Custom Courseware and Learning Technology. (ArticlesBase SC #3561417) Article Source:...more
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After you evaluate where you stand, you should now be equipped with enough information to make an informed decision about the sites you want to maintain a profile on. Define your list of social sites for your company, and then determine how much time and resources you would like to dedicate to the social marketing strategy. FredCavazza.net If it makes more sense to focus on B2B leads for your company than B2C, go after professional networks, microblogs, social newswires, listing services and start thinking about developing your company blog if you haven't already done so. If you are focused on B2C, definitely go after websites that your customers are on like social networks, sales/deal websites, social bookmarking, product/service review websites, and blogs. We are no longer in an age where pushing a marketing message works. You MUST stay actively engaged with your audience (whether B2B or B2C), and be true to your brand.Once you develop a strategy, give yourself a time frame and goals. Gauge how much time you need to spend on each website based on what your company's overall marketing goals are. If you want to engage with customers, you will spend more time on developing...more
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"Build it and they will come" the saying goes.Not.You can build a blog or video site and you can still be lacking connections.Connection is the nuclear core of social media. But you must make an effort in order for that to happen.Whether you have a...more
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