role of celebrity endorsements in services sectors

role of celebrity endorsements in services sectors

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Advertising is imperative for any kind of products or services to survive in the market advertisers adopt distinctive techniques for advertising. in this globalised era celebrity advertising emerges as a better way of advertising. Inpromotionand ofadvertising, atestimonialorshowconsists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of someproduct. The term "testimonial" most commonly applies to thesales-pitchesattributed to ordinary citizens, whereas "endorsement" usually applies to pitches bycelebrities... Advertisers have attempted to quantify and qualify the use ofcelebritiesin theirmarketingcampaigns by evaluating their awareness, appeal, and relevance to a brand's image and the celebrity's influence onconsumerbuying behavior. Endorsements by celebrities have started since a long time. Celebrities include fame movie stars, sports personalities, talk show personalities, politicians and others who has the charisma'. Now more than ever, celebrity images are essential to hold the attention of the modern consumer. Celebrity Endorsement Deals has established a service based on one simple fact that is undeniable and widely recognized. Corporations can reap the financial benefits of celebrity endorsements in the form of increased sales. Non-profit organizations can utilize

celebrity names to foster higher online and event-based fundraising revenues. Celebrity endorsements can be utilized to further your business goals in a myriad of ways. For decades, celebrity spokespeople have been a favorite marketing tool of companies with products or services to sell. Instant recognition attracts the desired target audience and makes the product they are promoting more visible. Audiences have a higher recall of, and can be more persuaded by, advertisements containing celebrities. Celebrity spokespeople are a staple in marketing. More than 20 percent of all advertisements today feature a famous face, voice or likeness. Even small businesses use celebrity spokespersons. The reason why Consumers pay attentions to celebrities because people are inherently attracted to a familiar face and voice.

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