Social Bookmarking websites rely on the democratic nature of the web to structure information in such a way that is easily digestible and requires less effort than before. Such sites, including reddit.com, netscape.com and digg.com allow their massive user base to vote on web pages and as those web pages gain more votes, their position in the site increases. As a marketing tool, the power of such websites is threefold. On one level you gain...more
Article submission, and article marketing as it is also known, is quickly establishing itself as one of the most well established means by which to market your online business and develop a strong brand and trusted online presence through which customers and search engines alike can trust. Being able to leverage article marketing to your advantage is becoming increasingly difficult with so many service providers in the marketplace, and few that...more
With more consumers moving online to buy products, find information and evaluate offline decisions; being able to leverage internet marketing is becoming one of the most significant elements of a businesses marketing mix. If your business is giving internet marketing the attention it deserves, then article submission is a marketing practice which should be a cohesive part of your approach to marketing your products, services and brand online. Increase your Position in the SERPsThrough building back-links to your website with targeted anchor text you can increase your websites positions in the SERPs for keywords and phrases that consumers would use should they be looking for the products, services and information that your website provides. Catch Consumers at an Earlier Stage in the Buying CycleThe internet now provides a great opportunity for buyers to find out information about products and services before they buy them. For example, a person considering buying a wrist watch may look online to find out about wristwatch brands, battery lifecycle and other elements which will allow them to make a more informed choice. If your company is providing the information that allows them to...more
Websites are only as effective as the number of visitors who see the content. If the search engines are ignoring your site, it definitely won't get a lot of hits. Therefore, you need to try these tips for getting your site noticed by the search engines right away...- Use Google Sitemaps to get your inner pages indexed. Many sites have a problem...more
A Google AdWords Ad has four lines: Line 1: Keyword-rich benefit headline Before we talk about how to write a great Google Ad, let's just go back to basics and get inside the head of someone who is using the Google Search Engine. Picture this ... your website visitor is interested in finding something on the Internet so they type some keywords into...more
Much has been written about link popularity and many a Webmaster will have spent hours or even days figuring out how best to improve their standing. If we concentrate on the top search engine such as Google, Yahoo and MSN, we find that link popularity is calculated as part and parcel of their complex algorithms and basically represents a measure of how many web pages link to a particular site. This in turn suggests how to establish an order of rank when viewed against sites that compete in a similar area. Yahoo and MSN have both lagged behind Google when it comes to utilising link popularity, but in light of stiff competition they have had little choice but to re-jig their algorithms.The Google Page Rank tool can help to shine some light the popularity of your pages, but should not be considered a comprehensive mirror of link popularity. Firstly it's perhaps worth noting that Google only updates the page rank every 3 or 4 months. Therefore if your pages are not yet ranked it may be that Google has not yet got round to doing them. Furthermore, getting a page rank of 0 (zero) doesn't mean that your website totally stinks. Page rank 0 simply means your site is in the system and...more
Search Engine OptimizationEach search engine has a database of all web sites. When you search for any term in search engines, they actually search in their database and show the results from their database. As a user, when you need to find...more
Whether you have an established large-scale business or whether you are a one-person start-up, it is important for your website to rank high in search engine queries for your important keywords and search phrases. If you are not ranked properly you...more
Is Google PageRank (PR) the be-all, end-all of the internet marketing equation?I have wanted to discuss this topic for quite a long time. But, there is risk in discussing this topic. It is a lot like religion and politics. We are advised not to...more
Stylish, interactive, packed with information and easy to use, another batch of Archant Life websites are set to launch over the next few weeks. Sites for Living South and Grove have already been launched and revamped sites for Kent Life, Surrey...more
If you have read the recent July Headlines you will see captions like-* Microsoft Ambushes Google with Live Search Club, Search Share Surges* Yahoo! squares up to Google in paid-search gameWith the Big Three battling it out for the prize of % of...more
Anybody who has a website wants to increase the search engine traffic that will lead people to their site. You can't just snap your fingers and expect to have a lot of search engine traffic, you have to put some work into it. You need to be able to...more