Undoubtedly, Google is the most used search engine over the Internet, and everyday over 300 million people use Google for different purposes. Because of its vast popularity and huge usability, it does not serve as a mere search engine but has also become a huge advertising platform for the businesses. In fact, any person who is looking for a product or service of any kind uses Google advertising tools to find out the best offers in the market....more
Over the past few years, viral marketing has become the hot topic among internet marketers. After all, who wouldn't want their products/services to be spread like wild fire?Viral marketing may sound new and complicated but the truth is the opposite. Any form of marketing that promotes word of mouth promotion is known as 'viral marketing'. Simple? It is.Article marketing can be a great viral marketing tool. The secret to creating viral articles is...more
Forum marketing is a very popular way affiliates promote their websites or blogs. Promoting on forums can be a great way to drive free traffic to your site, so you can introduce your product to interested people. Before you start promoting on a forum, you need to know how to go about it. Building a good relationship with a forum community is essential. So, if you are thinking of using forums as a source to promote your website, make sure you know how to go about it and get started.Forums are a community of sorts. Think of them as your neighborhood and the people on them are your neighbors. A forum is a gathering place where people come together to discuss certain topics of interest. There is most likely a forum out there for every niche possible. You can use these forums to get information, ask questions, make new friends, and of course promote yourself. You don't want to sign up at a forum site and just start promoting. There are certain unwritten rules that you should follow when you join a forum.Like I said earlier, a forum is a community. The people who belong to them are a network. They know one another and are trusting of each other. So, it would not be a good idea to just...more
A web directory or a link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorized into links. A web directory is not a search engine and does not display list of web pages based on keywords, instead it lists web sites by category and subcategory. The categorization is usually based on the whole...more
Search engine optimization is concerned with many aspects of a website and deals mainly with white hat or organic SEO techniques. All websites aim towards improving their ranking and position in the major search engines results. Meta description tag is very important part from SEO point of view. The users as well as search engines get an idea about...more
In the current economic climate, businesses are evaluating budgets and looking for ways to improve efficiency and save money. Regular monthly payments are examined and justified. Can an alternative be found? Is that payment worth the money being spent?Many businesses make regular payments to an SEO company, some spending several hundred pounds per month to pay for 'ongoing SEO activities', despite not knowing what they are actually paying for. Sometimes these businesses are afraid to stop the payments, fearing that once the SEO company stops being involved the site will disappear from search engine results. If you are spending hundreds, if not thousands of pounds per year on 'ongoing SEO activities' you have a right to know what exactly those SEO activities are. If you paid an accountant the same amount, you would want to see evidence of their work, search engine optimisation companies are no different. Does your SEO company give you regular reports on their activities? Have they explained what they have done to your site and why? Are they managing AdWords or other affiliate programs on your behalf? If so, which ones and how effective are they? If you answered 'no', or 'I don't...more
Long tail search engine marketing is a strategy where you target visitors who are searching on less frequent queries. What's compelling about the long tail of search is that it often contains the majority of searches and traffic for a website. Most...more
Pay per click (PPC) and search engine optimization (SEO) are widely used for search engine marketing, but are mostly performed in isolation to one another. The cross utilization of data is seldom seen, which if done, could potentially produce far...more
Search engine visibility can make or break a website. For those of you who use website as the only channel for doing business, shutting shop could be the only viable option left in the given scenario.The importance of link building stems from the...more
Profitability with Pay-Per-Click (PPC) advertising comes down to how well you have chosen your keywords. Choose too generic a term and you get unnecessary traffic. Choose too specific a term and you'll miss out on traffic your competitors will get....more
A crawler based search engine searches literally thousands of pages and finds hundreds of matches to the search terms but only a few results are displayed on the first page or get a good ranking --- the reason is practical as well as informed SEO...more
All the three search engine Google, Yahoo and MSN has provided webmaster with there own way of submitting XML or text based sitemaps for better indexing of websites and also provide them with webmaster tools for better performance over search...more