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The business world waits for no one. Time is money and the lesser time you spend on every individual corporate chore is directly proportional to the amount of money that you would be able to make. The scenario is similar when one is creating and maintaining websites. If you are in this field, you are probably aware of what a content management system is, but if you arent, just read the name again and you would understand. It is simply a system...more
Let us start by understanding what this marketing tool is all about. Interactive voice messaging, or IVM, is a computer based service that allows businesses to communicate with their clients through an exchange of voice messages. It simply involves an automated way of businesses sending out, to their clients, recorded voice messages, text to voice messages or a combination of the two. It also provides a way for the customers to get back to a business and offer valuable feedback. Legal and ethical implications of using IVMThere have been concerns from some businesspeople about the legal and ethical implication of using interactive voice messaging as an online marketing tool. These people argue that it is not right to call clients or send them automated messages for purposes of convincing them to buy a given product. However, there is nothing illegal with the practice.In addition, a customer who is not comfortable with a call from the company would not even provide their telephone number in the first place. The fact that the client provides their phone number during the check out process shows that they have no problem with the company using the number to get back to them.How IVM is...more
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