subject: Community Service: How Mybloglog Can Help Internet Marketers [print this page] The Internet is a marketplace of noise, products, services, and customers. There are thousands of similar companies and corporations selling the same goods and services at competitive prices, and with advertising techniques that range from absurdly annoying to completely alluring. You may have been the victim of such marketing techniques yourself, perhaps through advertisements on your favorite websites, comments in your blog, or mass emails sent blindly to thousands of recipients at a time.
Internet marketing is such an attractive challenge for advertising experts because the electronic medium is vastly different from existing popular modes of advertising and marketing. Unlike billboards and posters, Internet marketing limits the size of advertisements, so that marketers have to strike the balance between large and irritating, and small and invisible. Unlike television, Internet marketing cannot play advertisements for more than a few seconds at a time, as video formats tax on site bandwidth.
It is also difficult to identify the market of a product or service, as it can be difficult to trace the activities and behavior of the target market through their online presence. Blogging is one option for Internet marketing, however, that can help ease the effort of determining the likes and dislikes of the target market. Through a persons blog, a marketing expert can determine items that the person would be interested in buying or investing in.
Looking at dozens and dozens of blogs one by one, however, can be difficult for Internet marketers. They will have to wade through entry after entry, read word after word, and use techniques in psychology and behavioral science to predict what the youth market likes, or what the single mom market likes, or what the student market likes. Indeed, anyone can know only a few things at a time about their favorite bloggers, but they will know far less of other people who read the same blog.
How important are these connections? As the adage goes, birds of the same feather flock together, so if one blogger has certain interests, other bloggers will most likely have the same interests and behave the same way. This principle applies to brick and mortar market studies, where would-be companies test the viability of their products and services by looking at how their target market behaves and responds to the product or service.
MyBlogLog is poised to counter the difficulty associated with having to go through thousands of blogs to predict the behavior of a market, or document what a target market likes or despises. In reality, blogs operate on a two tiered system: bloggers talk to each other and discuss their common interests, while readers wait on the sidelines and watch for new action to occur on the blogging scene. MyBlogLog brings readers and bloggers together, so that both groups work on the same level, and move through various communities.
Blog readers can be friends with the people who read the same blogs as they do, and can find out about the interests of fellow blog readers by looking at their online profiles or seeing what blogs they have also read. In the process, authors will know who their individual readers are, what the readers common interests are, and who else their readers are reading. MyBlogLog, in effect, ties the reading and blogging communities together, so that people are grouped according to their common interests and what they like reading.
This organization of people is akin to the organization of a target market. If you are interested in Internet marketing, you may want to check out MyBlogLog. This online tool groups people according to their interests, so that you do not have to check out thousands of blogs to predict the behavior and desires of your market. Through MyBlogLog statistics, you can find out how many people can be interested in your product, what their other interests are, and where they are from. You can completely profile your market, and thus tailor your marketing techniques to fit the needs of your target market.
MyBlogLog has already gathered bloggers and readers from all over the world, and can profile readers and authors. If you can take advantage of this well delineated market organization, and if you can identify the common interests of your target market, you will be able to tailor even your products and services to fit its wants. With better products and services, as well as better marketing, you can see your profits rise in the marketplace that is the World Wide Web.
