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subject: The Value Of A Domain Name [print this page]

There are various internet marketing strategies being employed today. Each of

these strategies is aimed at achieving a profitable result for the online

business. It is of course important to distinguish the worth of whatever

strategy you will employ. Take the domain name for example. Lots of people

are determined at reserving a good domain name. What really is the value of a

domain name?

The Value of a Domain Name

The domain name pertains to the actual address that people type in the

browsers to reach a particular web site. It is usual for internet businesses

to purchase a domain name. There are also some web sites that provide the use

of a domain name for free. As such, it is important for you to know what is

the real value of a domain name, and how to make effective use of it to

improve the internet business.

Establishing a Reputation

The value of a domain name can be best appreciated if you know how much it

can influence the reputation of the web site. There are many online journal

sites that can be utilized by some. However, they tend to have a generic look

and they feel informal. It is best to find a domain name that can give a good

impression to the people, especially if you are aiming high with your online

business.

Internet Brand Name

The domain name serves as your brand name in the internet. It will play a big

role on what prospective clients will think of your internet business and

product offerings. It is important that it is consistent with the vision and

mission of your internet business.

Name Recall

It surely pays to have a good domain name to support your online efforts. The

internet is quite a big community. There are many competitions to contend

with. As such, it is very crucial for you to find a good domain name that can

be easily recalled by people. It is good if you can make the name related to

the kind of products and services your online business will provide.

It is best to keep it brief and catchy as much as possible. They should also

be easy to be remembered. Avoid also the names that can be easily confused

with other web sites. This is not good if your clients will end up typing the

other address. It is best to also avoid having dashes or hyphens in your

domain name. These are often overlooked by people.

Popularity

It is important that you make your web site popular by choosing a domain name

that is catchy and trendy. Popularity is one of the crucial aspects you have

to secure if you want to have value in your domain name. Thus, it is best if

you do your research well. If there is a new craze felt in your environment,

then secure a domain name for that right away. You can also do with watching

out for trends and rising celebrities. You will surely have lots to expect if

you are able to be the first in line for such popular terms and names.

Find a Good Extension

It is important to carefully choose the extension of the domain name if you

want it to have some more value. There are various extensions such as .com, .

org, .net, .info, or .biz. There are many extensions that may come out and

gain some notoriety but it is best to stick to the popular picks for now. The

most popular choice is to of course get a .com domain name. You will not be

disadvantaged either if you get the .org or .net names.

Selling the Domain Name

It is important to also take care of a domain name. Make sure that you have

taken care of the points given above because if it gains popularity in time,

then you can expect that its value will also increase and improve. A domain

name is just like a real property that you can sell once its value has

increase.

Conclusion

There is value in a domain name. All it takes is for you to bank on that

potential and take care of it. This will definitely bring good profits

eventually.

by: Elijah Chai

welcome to loan (http://www.yloan.com/)