subject: How To Use Internet Marketing To Become A Bestselling Author In Amazon.com [print this page] By signing up for the appropriate membership program with the worlds leading
retailer Amazon.com as an author, youll immediately have access to millions
of prospective customers worldwide for your debut novel. But of course,
having access never completely guarantees sales, and youll have to work
independently or with your publisher and agent, if you have one, to make
yourself a bestselling author in this prestigious site.
What You Can Do within Amazon.com to Promote Your Book
Before you start thinking about other ways to market your book in the
Internet, make sure you take advantage of every possible marketing
opportunity within Amazon.com to further promote your work.
Write Your Own Summary Readers could get it wrong, but as the author, you
re in the position to know how to best create a teaser for the story. You
also know which scenes should be highlighted to capture the interest of would-
be readers. Summaries may be short and long, and you could always provide
both to make sure youve got the market cornered.
Have the Publisher Create a Summary, Too Sometimes, readers dont trust the
opinion of an author in fear of overly favorable comments. Less likely to be
biased would be your publisher so make sure that he creates a summary and
review for your work as well.
Choice of Excerpts Excerpts are the best way to have your readers a taste
of your writing so make sure that you give them the most delicious taste
possible. If youve got an excellent Chapter One then your excerpt should
certainly include that, and leave your readers hanging for more after the
chapters last page.
Amazons Search Inside One of the websites most recent features for
selling books, the Search Inside program allows customers to find the right
book just by typing keywords. You can make the search program provide better
and more accurate results by giving them a list of keywords that you believe
readers would most likely use in reference to your book.
Amazons Connect Readers always love to get to know their favorite authors
better, and even if you might not be on anyones list of favorites yet, you
can at least create your own portfolio to provide information to readers who
are interested enough in learning about you more. Giving them a sense of who
you are could swing the pendulum to your favor. Just make sure you do give
them something they want to hear without lying!
Get as Many Professional Reviews as You Can Readers love to review just
about anything they read, but professional reviewers or critics arent the
same. They review only the books they think are exceptionally goodor bad. If
you know anyone whos a professional reviewer, have them review your work! If
you dont then its time that you find some.
Create a Discussion Amazon also allows their users to create a discussion
about all the products theyre selling. Theres certainly nothing wrong if
you create discussion topics yourself if it can generate interest for your
work!
Get Your Book Listed In Amazon.com, readers are allowed to create any list
of their own, with the items in their list sold in the website as well. You
should do what you can to have readers include your book in their respective
lists.
Other Internet Marketing Tips for Promoting a Book in Amazon.Com
Use every marketing opportunity available for your book. Dont be shy talking
about your book. People like it when the author himself is marketing his work
because they can then boast later on of having personally talked to the
author and thats you.
Be a guest blogger in as many related blogs as you can. Writing a blog post
will allow people to have a taste of your writing, but make sure of course
that youre writing something you do know.
Accept as many offers as you can when it comes to book signings, interviews,
and guest spots. As long as it allows you to talk about your book, do it!
Even a great and well-written book can sell less than a badly written book if
the latters marketed more effectively. Its unfair but true so make sure
that you put your writing skills to work once more by marketing your book!
