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subject: How To Use A Blog In Affiliate Marketing [print this page]

Affiliate marketing today is one of the most effective marketing strategies

in the Internet for all kinds of business. With the help of well-chosen

affiliates, your customer base, network, and even your business can grow at

cost-efficient rates. And with the use of a blog, success rate can even

double while cost-efficient rates can even go down further.

Tips on Using a Blog in Affiliate Marketing

Create an account in a blog-hosting site where the blogging community or

membership is huge. More importantly, find a blog-hosting site in which a

considerable portion of its community represents your target market. Although

the readers of your blog are your main target, it certainly doesnt hurt if

your fellow bloggers can be your customers or affiliates as well. To measure

the suitability of your target market, use the sites search option and enter

the demographical data of your preferred market.

Choose a unique but easily recognizant URL for your blog. It must be

something directly connected to the products or services youre offering as

well. If, for instance, youre offering pet grooming services then you should

think of a blog name like pet-grooming.bloghost.com or best_pet_grooming.

bloghost.com A good URL will immediately let your future affiliates know that

you mean business, and fortunately, its something that search engine spiders

are able to appreciate as well.

Unlike with websites, a blogs URL is different from its title. If your URL

includes the words best pet grooming, it doesnt necessarily mean you have

to use the same words for your blog title as well. Rather, its better if

your blog title be something more eloquent and one that would further explain

the essence of your blog while capturing the interest of your blog readers.

Most blog-hosting sites will allow you to provide blog description as well.

In this section, anything from several expertly chosen words to a maximum of

three sentences will do.

Dont ignore the About Me section of your blog. This is something that many

of your readers will definitely check on to gauge your credibility. In this

section, make sure you provide a brief but detailed description of your

educational background and work experience. Let them know why youre

qualified to manage such a business and why youre worth trusting. And make

sure that you add a line or two about your personal interests as well to make

you seem more approachable.

Design your blog with search engine optimization (SEO) in mind. This

basically means using HTML for your blog layouts. Minimize use of Flash

artwork, CSS, and other more sophisticated designing options. They might make

your blog layout look better, but they wont make search engine spiders think

of your blog better. Make sure that the links in your blog are easily located

and working all the time.

An affiliate marketing blog usually has the following objectives to achieve:

firstly, it must help you recruit new and qualified affiliates for your

business; secondly, it must provide customer and technical support as well as

encouragement and motivation for your existing affiliates; and lastly, your

blog should be used for disseminating the latest news and information about

your products and services.

Write at least one entry per objective each day. And with each entry, dont

forget to post links of your blog and your main product website as well as

back links to previous related posts. More links mean better visibility in

the Internet.

Entry titles must reflect the main theme of your post. Write them in a bigger

font size so that a brief glimpse of the whole page will immediately let your

reader discern the titles from the rest of the text. Titles must be attention-

grabbing and allow your readers to instantly know how theyll benefit from

reading them.

People in the Internet rarely have time to read extensively. Most of the time,

theyd prefer to browse and skim data, and you have to expect this from your

readers as well. Thus, make sure that your blog entries are brief,

interesting, and containing pertinent details so they wont have any need for

skimming.

In the end, just remember these three most important rules for maintaining an

affiliate marketing blog: write to let existing affiliates know that you care

for them and youre willing to help them in any way possible; write to let

future affiliates know how well youre treating existing affiliates; and

lastly, write to share information that both affiliates and customers would

be interested of knowing!

by: Elijah Chai

welcome to loan (http://www.yloan.com/)