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subject: How To Use Article Marketing To Build Your List [print this page]

Article marketing is todays name of the game if you want to profit online.

Unfortunately, not everybody knows how to use this new tool effectively and

properly. When we say effectively and properly, that means writing articles

that encourage readers to know more about or even patronize your products

or services rather than turning them off completely.

Whether youve yet to try or already tried article marketing to build your

list and achieve so-so to deplorable results, the tips below will surely

boost your websites profits:

DONT UNDERSTIMATE YOUR READERS.

Your readers are not stupid. Underestimating them will be the death of your

business. Readers are able to easily catch on when theyre being played the

fool. Giving them one worthless article to read and waste their time with may

be overlooked and forgiven, but doing so too often would earn your business

the wrath of your customers.

NEVER DUPLICATE CONTENT

Think of it as the golden rule in article marketing. Violate this rule, and

youll end up incensing readers and search engine spiders alike. There are

millions of words at your disposal, so you have no excuse to be lazy and use

the same article over and over just to improve search engine rankings and

increase traffic to your website. Its okay to use the same content, but

please do try to reword them in totally different ways, and publish them at

proper intervals.

TITLES MATTER!

A title is basically what provides the first impression for most readers.

Thus, if you want them to continue reading, your title must give them reason

to do so. On creating titles, make sure that they use the main keyword or

contain the main theme of the article; secondly, they must be brief but

catchy: dont go beyond 12 words unless its absolutely necessary.

USE THE INTRODUCTION TO SPICE THINGS UP!

A brief introduction to the article can still be boring and summed up as

yada, yada, yada. The introduction to your article must strengthen the

impression that your catchy title has built; it must further engage the

interest of the reader and give him more things to look forward to in reading

your article.

THE SEQUENCE OF PARAGRAPHS MUST BE ORGANIZED AND SMOOTH-FLOWING.

An article is not a short-story; it will not benefit from having flashback

scenes, or a writing style that jumps rather than glides from one topic to

another. If you have to liken a marketing article to a dance, its similar to

waltz or ballet, and never breakdancing or hip-hop.

IF IT DOESNT HAVE TO BE MENTIONED, THEN DONT.

Never include useless information. As long as its not directly or

significantly relevant to the topic at hand, dont bother including it. At

the very least, just make passing mention of it. Readers, especially Internet

readers, are into articles that are short and easy to understand so as not to

waste time and effort.

BENEFITS, BENEFITS, AND MORE BENEFITS!

Readers dont want to know about whos behind the company, how many awards

your company has received, or anything else. Readers are always primarily

interested in what they can get from your article, and consequently, your

product. Thus, on writing any article, make sure that you strongly emphasize

these two types of benefits: the valuable information theyll gain from

reading your article and the advantages theyll enjoy once they buy your

product or service.

ENDING WITH A BANG

After the main content, people usually end the article with a brief

description of their product, and a call to action. That call must neither be

a shout nor a whisper; instead, it must be said in a normal but convincing

manner. When reading between the lines, your call to actions simply saying

if you dont buy our products, its your loss, not ours. At times, simpler

things lead to bigger and better results.

PROVIDE SHORT BUT DETAILED CONTACT INFORMATION.

Provide your company name, primary website address, and email addresses which

they can send inquiries or requests for reports and ezine or newsletter

subscription.

HOW AND WHERE TO USE ARTICLE MARKETING

Besides using it to provide content for your website, articles can also be

used in blogs, newsletters, auto-responders, e-zines, and ebooks.

Article marketing is a tool that can never fail, as long as you give your

readers the information they wishand deserve.

by: Elijah Chai

welcome to loan (http://www.yloan.com/)