subject: How Article Marketing Can Build Your Credibility [print this page] Article marketingArticle marketing. While the term might seem like a writing-centric activity,
I assure you its not.
Yes, it involves a lot of writing. It requires creativity, patience and some
mean copy writing skills. But article marketing is actually about building
trust, increasing credibility and of course, making sales.
Its also about having a sort of camaraderie with readers, enticing them to
visit your site, browse along the pages and read. In return, their interest
is piqued and they start doing business with you.
The world of the internet says that content is gold. If youve got great,
valuable content, you go up the ranks and become a legend. If you continue to
put out such content of excellent quality, you become more and more an
internet name.
How does article marketing build credibility you ask? Well it goes about in 3
different ways:
1. Provider of high quality content
You, being an article marketer, send your works to renowned and not-so-
renowned publications. After a few days of waiting, if your work is good
enough, you get published.
People then see your work and read it. If they are satisfied, they look for
more of your work and read them. Well written and well researched articles
often receive the most amount of hits.
You will then be known as someone who is a provider of high quality content.
Thats something to be proud of. There are many sites out there that put only
spam on their sites because they think this increases the chances that they
get traffic. Its true that they get traffic hits but more often than not,
people are not repeat visitors because of the quality of their work.
If you show people that what you give out is valuable and essential, they
tend to spread the word. This is more effective than any advertising since
testimonials give off a big impact on another persons decision. This means
they trust you enough to refer you to friends. Trust is the start of reliance
and reliance will soon lead to credibility.
2. Relevance to life
Tips and how tos are available for every kind of situation. Just type the
keywords on any ol search engine and a hundred results pop out.
However, there are those that stand out. Those are the articles that tell you
how-to's and gives you tips based on their own experiences. That being the
case, the readers are sure that they are tried and tested. This gives them
enough confidence to try them out on their own.
This is what relevance is. Relevance is how well the author can be sure that
the people reading his articles will be helped by what he writes. The more
relevant the article is, the more it will be remembered by the reader.
3. Give readers the sense that they know you
Article marketing can also make readers, in a way, to get to know you
personally. In online magazines and publications, there is this small box at
the end of every article that contains the authors name, contact information,
occupation, accomplishment and stuff. Sometimes, there is even a small bio
about that person. Or even a photograph.
This is called a resource box. This is important to the author because it
introduces him or her to the reader and more often than not, it provides a
link back to his site.
On the other hand, it is also important to the reader because he or she gets
to know who wrote the article. This gives them some degree of closeness with
the author, more especially if they have seen the photo.
Since it has the contact information, it tells the readers that they are free
to ask questions or give feedback. This will also be beneficial to the author
since a line of communication will be opened and a possible customer or
subscriber may materialize.
Article marketing is a new and fresh way to approach sales. Its a lot more
effective than spamming and will be a great augmentation to paid advertising.
It builds credibility for the writer and establishes trust and camaraderie
between the seller and the buyer.
Aside from that, it also brings to the surface how relations and friendships
form. The articles and works posted as article marketing are not only bids
for future transactions but are also sincere gestures that will help and
benefit other people who are struggling with their own situations.
