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subject: How Article Marketing Can Boost Your Sales [print this page]

Do you have a website and need a boost in sales? Well, you might want to

think of dabbling in one of the latest trends in selling: Article Marketing.

What is Article Marketing? Article Marketing is about guiding traffic to your

site through the use of excellent quality articles and content that customers

will be interested in.

All it takes is some creativity, a strong good knowledge of what people

search for on the net and a much research. Putting up low quality articles

just to increase traffic is a big no-no. Thats just spamming.

Here are some ways on how to boost your sales through article marketing:

1. Think up key words

Before you can write the articles, you need to think of key words and phrases

that are commonly queried by customers. These terms and keywords need be

relevant to the content of your site.

These keywords will have a vital impact on your marketing strategy since they

will be the ones that will guide your customers to your site. The more

keywords you have, the more opportunities your site will have for exposure.

The more specific they keyword is, the better. For example, if youre selling

wines over the internet, it might be better to select California wine

instead of just wine. Pairing up keywords will result in less competition

and more chances of exposure for you.

2. Write articles of excellent quality

This is first and foremost on your to-do list. If you dont have quality

articles, then you cant do article marketing.

Topics that you intend to put up must be well researched and relevant. People

more interested in reading articles that are well written and to the point.

Short articles that range from 400-500 words receive the most hits because

theyre informative and concise.

If you dont have a talent for writing, dont despair. There are ghost

writers lurking around the net, waiting for you to call upon them. Hire a

capable ghost writer and let him do his/her job.

3. Dont forget your resource box

If youve ever seen articles from e-magazines like About.com or ezinearticles.

com, youd see this small box at the end of the articles which tells you the

name of the author, what he/she does for a living, the company theyre

affiliated with and/or their website address. This is called the resource box.

After writing your article, aside from putting it up on your site, you can

submit it to e-magazines and article directories for more exposure. Adding

your name and website URL after the article can also add more hits to your

site and an increase in traffic.

4.Provide how-tos and tips

Lets say youre selling gym equipment. It would be a good idea if you put up

articles like How to Maintain Equipment in Top Quality or How to Start

Shaping Up in your site. Customers are always eager for free information so

they might drop by your site more frequently if they see such info.

Aside from getting extra service, these articles tell your potential customer

that you know what youre selling and you know how to use it. This builds

confidence in your products and services that will give the extra boost to

your sales.

5.Try a newsletter sign up page

A more advanced technique to get to customers is through publishing an online

newsletter. Through a newsletter, you get to:

* Provide information to people that will build you a good reputation

* Open a communication link with potential customers

* Answer peoples questions about your products

In a way, a newsletter is about building strong relations with people. You

provide them with information that they need, as well as offer products and

services.

Answering questions about your products or services can be viewed as a form

of advertisement too. The more people learn about a product or service, the

more interested they become on it. The more interested they are, the more

chances that a purchase will be made. So its all about catering to your

customers needs and wants.

Article marketing isnt the only solution to boosting your sales. There are

more options like paid advertisements and submission to search engines.

However, article marketing will give you and your site an edge in terms of

online marketing because of the greatest needs of online readers today is

helpful content that article marketing offers.

by: Elijah Chai

welcome to loan (http://www.yloan.com/)