subject: Why Your Highest Priced Keyword Adsense Ad May Not Be Profitable (and It's All Because You Didnt [print this page] Every internet marketer understands that the right keywords in their Adsense
ads are critical to their income. Not all keywords are created equal and
while there are some that may earn you a decent amount of income a month,
there are also the coveted few that will earn you a great income per week.
However, they also come with a high price. But before you go ahead and buy
the highest priced click-per-ad for Adsense, answer this question: do you
know SEO? Because if you dont, you may not profit from the highest priced
Adsense ad keywords.
Why SEO will render your highest priced Adsense ad useless
You're probably thinking what the connection between the click-per-ad and the
search engine optimization of your site. Actually, SEO matters to your site
more than you know and if you ignore it, you could miss out on getting people
to click on your ad, leaving our high priced ad stale.
Here are reasons why you should consider SEO before you spend money on the
highest priced Adsense ad keywords:
SEO gets you noticed.
Getting a high SEO ranking is akin to being the souvenir shop next to an
airport. You're there and you have what people want. You can make it even
better if you have something in particular that all those people coming off
the plane like to have. Say you're a souvenir shop in an area famous for
turquoise jewelry. If your shop features this gemstone in the majority of
your products, people will flock to you because you're the shop that offers
exactly what they want.
The same is true with using SEO on your site. If people use search engines
to look for something they want to buy or read, being an optimized site will
help you get to the first page and top rank of the search engines. It has
been observed that people are more likely to click on the first sites on the
first page offered by the search engines than they would on the subsequent
pages. If yours is found on the first page, you're more likely to get
noticed. Potential customers will easily find you, click on your site and
discover your high priced keyword Adsense ad.
SEO increases your traffic.
An optimized site is a more relevant site, meaning you are bound to be viewed
as a site that offers usable content. People who go through search engines
look for information or products that meet their search goals. If they're
looking for a particular topic or subject and your site is optimized for just
this purpose, they will definitely find your site relevant. More people will
click on your site as a result. Furthermore, they are more likely to promote
your site to their friends whom they think will find your site useful.
Now, imagine exposing your high priced Adsense ad to all that traffic.
Imagine the possibilities. Of course, not all of them will click on your
high priced keyword ad but some of them will. Say you get 1,000 visitors per
day and only 10% of those click on your ad. Getting paid $1 per click
translates to $100 a day, about $3000 a month. Compare that to getting just
300 to 500 visitors a day with just 10% clicking on your ads, maybe even less
if you dont use SEO. Imagine all the lost commissions.
SEO increases your reliability.
Being useful to site visitors can actually increase your site's reliability
factor. If people view you as reliable, they are more likely to trust your
judgment. If they see your high priced keyword Adsense ad on your site, they
are more likely to click on it because they know that they have been getting
relevant results so far and since a reliable site is promoting it, they could
check that ad out and see for themselves.
SEO sends targeted traffic your way.
Another reason why SEO is important for increasing your Adsense income
through your high priced keyword ads is that it is capable of attracting
highly targeted traffic. Why is this important? Getting optimized is not
always perfect. Out of the traffic that enters your site each day, some of
those will actually be people who either got to your site by accident or are
just in there to browse. Some of them may just be there to read your
interesting stuff and then leave without doing much else.
With SEO, you can actually narrow down your traffic and entice only those who
are truly interested in what you have to offer, especially those with whom
you will have better chances of getting your high priced keyword Adsense ad
noticed. Of course, these are popular keywords and they do fetch a lot of
value but with the kind of traffic looking for relevant searches, you're more
likely to profit from your Adsense ads by knowing SEO.
