subject: The Gaming Of Technorati Favorites Exchange: Benefits And Limitations For Internet Marketers [print this page] Technorati is a lot of things to everyone and it could just be a terrific
tool to strengthen your internet marketing efforts. It's a search engine for
blogs, a social website, a content collector and a ranking system all in one,
capable of attracting huge numbers of sites containing blogs. The gaming of
the Technorati Favorites Exchange lets you become a thousand bloggers'
favorite. Better yet, you attract the type of audience that is the exact
market you want for your internet marketing business. But does it have its
benefits?
What is the Technorati Favorites Exchange?
Technorati features the Most Favorited List. Favorited is actually not a new
verb, although it is being used that way. A blog that gets a 'favorite' vote
from another blogger or visitor has the potential to be included in this list.
The more 'favorited' you get, the higher on the list your blog will appear.
The benefits of the Technorati Favorites Exchange gaming
The goal is actually simple get to the top of the Favorited List. It's a
crucial, highly valued and fought-for piece of real estate and out of the
thousands of enthusiastic and hopeful bloggers out there, only 100 of them
will get the coveted spots. It's a tough game, but if you do get there,
there are certain benefits you will receive.
The first one of course, is exposure. Hitting the Favorites list means you'
re likely to appear on the front page of Technorati. You already have the
attention of the hundreds or even thousands of those bloggers and visitors
who voted for you, now you also get the attention of new visitors, who just
happened to log on to Technorati for the first time. For people who havent
dropped by Technorati, the list is both a curiosity and an assurance they
will wonder what your blog has that others dont and they will feel confident
about the content of your blog because hey, people voted for it, so it must
be something!
For internet marketers, in the words of Martha Stewart, that is a good thing.
Getting that kind of exposure gives your internet marketing business a buzz
and makes your name recognizable. Besides, since you are being pushed by
other bloggers, it's only fair to conclude that you must be that good to
actually have people vote for you. That gives you an air of reliability.
The more reliable you are, the more people will want to do business with you.
In internet marketing, that is a potential for good profit.
Another benefit that can come out of the gaming of Technorati Favorites
Exchange is the linking. There have been some criticisms about the gaming of
Technorati (it cheapens the process or tries to cheat the system, etc.), but
it makes it a lot easier to include numerous blogs to your favorite list all
at once. You also get numerous links in the process. Gaming the Technorati
Favorites Exchange can increase your link count with little effort. People
can help you get the word out about your blog site (and internet marketing
business) in a few simple steps. It's a lively interaction involving real
persons.
Why you shouldn't bother with gaming the Technorati Favorites Exchange
Yes, it does bring traffic lots of it and if that is your goal, then the
influx of readership and potential customers is a plus. However, there are
other ways you can perform as a quality blog and get recognized by your peers
as such.
Gaming the Technorati Favorite Exchange list will probably bring a surge of
traffic to your site but a lot of people frown at the risk that it will
render your blog suspicious because of the nearly automated way reciprocating
favorites is done. Of course, it is a self-serving practice but in internet
marketing, it is just part of your game. The other part, of course, is
providing a great product or service to your customers, a better way to
ensure that you become somebody's favorite.
Furthermore, some internet marketing and blogging experts recommend that it
is a lot better to focus on producing a stronger, better blog, one that
sports quality, usable content and let yourself be discovered by people who
will include you in their favorite list. For internet marketers, gaming the
Technorati Favorite Exchange might have its benefits but ultimately, it all
boils down to the quality of your blog. Can you deliver? Are you worth
another look, another visit, another recommendation? If it's social proof
you want, you can make other people want you by simply offering them more in
