subject: 4 Simple But Astoundingly Effective Ways To Market Your Infoproducts [print this page] Infoproducts are arguably the easiest products to create and sell online.
Infoproducts are simply packages of information you sell and resell in a
variety of formats. They can take up the forms of printed and electronic
books, podcasts, newsletters, CD and DVD sets, as well as online and offline
courses and seminars.
Benefits of Making Infoproducts Your Primary Source of Income
Low Capital Costs Hard work represents almost 90% of your investment for
infoproducts. You need to be diligent in researching, writing, and designing
your infoproduct. If you are going to sell it in ebook or podcast format then
there are no printing costs to be concerned about. If you are going to sell
it in CD or DVD sets then you only need to have a stock of blank discs and
cover materials ready.
Automated Distribution If you are going to sell infoproducts in ebook or
podcast format, you can use automated systems and have it operate round the
clock. Once payment has been confirmed or received, the system will simply
generate a copy of the file and send it to the email address provided by the
buyer.
Infinite Supply One of the best things about infoproducts is that you only
have to work extremely hard for them just once and reap the efforts
infinitely or at least until theres someone still willing to buy. All
since copying files dont cost you a cent, the proceeds you earn after a
while represent 100% pure profit.
Improved Credibility The ability to create a successful infoproduct is
something that your resume would definitely need. It immediately impresses
other people and can cause doors of opportunity to open for you.
4 Simple but Astoundingly Effective Ways to Market Your Infoproducts
Tip #1 Infoproducts must always have a new element to it to succeed. Self-
inspiration and self-help books have been around for a long time so why has
the Purpose-Driven Life been of Rick Warren become extremely successful?
Simple: he used a new approach for inspiring readers to change for the better.
He started his book by saying that the only way to help yourself is to
realize that its not about you, but God. He probably clinched its success
when he described his book as anti self-help.
You can do the same thing for your product. Whats the new element about your
product? It can be about love, arguably the most talked-about topic in the
world, but your infoproduct will still grab peoples attention if it
introduces a new voice, perspective, issue, or angle.
But if theres nothing new about your infoproduct then youve got a problem
in your hands. You might need to go back to the drawing or writing board
and redo your infoproduct all over.
Tip #2 Prove that youre a definite authority in the subject matter. No one
would have purchased the Rich Dad Poor Dad series if none of its readers
believed that Robert Kiyosaki knows what hes talking about. To market your
infoproduct effectively, you need to show them proof that your words are
worth reading.
You can do this in a number of ways. Firstly, dont be ashamed in placing a
detailed biography about yourself on your website and yes, you do need one
but more about that later. Your biography should include all your
achievements in school and work. Highlight your degrees if you dont have
actual work experience or vice versa.
If you know people who are also considered authorities in the same subject
matter, see if theyre willing to write a testimonial for you on your website.
Be aware that theyll probably ask the same thing in return.
Give carefully chosen individuals advance copies and make sure to relate on
your website positive results they had after reading your work.
Tip #3 Create a website. Yes, you can always sell your infoproducts through
affiliate marketing but its still best to have a place in the Internet that
you can call home sweet home. This is where you provide them teasers and FAQ
about your infoproducts.
Tip #4 Give them a taste. Let them know what to expect by offering free
newsletters and articles. Provide excerpts and write related entries in blogs
and forums. Nothing better will convince them than seeing with their own eyes
