subject: How Url Stickers Can Obtain Wow Results For Website Traffic [print this page] Even if your business is in the Internet, that doesnt mean your advertising
and marketing efforts should be restricted to the virtual world. And among
the various ways to advertise in the real world, one of the best and most-
cost efficient strategies would be to print stickers with your URL.
How Stickers with Your URL Can Increase Traffic
Visibility or Publicity You hear many Hollywood celebrities and employees
that any publicity is good publicity. Whether this is true or not is
immaterial, but when it comes to Internet businesses, small or big, this is
definitely true. Stickers with your URL increase exposure for your website or
blog. It is seen by both people who do and dont use the Internet.
And if you print the right kind of sticker, it would be enough to engage the
interest of people and have them check out your website the next time they
log on to the Internet.
Stature Provided youre affixing your URL stickers at the right places then
they can also improve the stature of your website or blog. This is
particularly effective on Internet users who are familiar with the industry
or category your website belongs to. Glued to the right surfaces, these URL
stickers will convince them to choose your website over your competitors.
Cool Factor The cool factor is very important in the Internet. While the
word cool can be broadly defined in various ways, it is, strictly speaking,
anything about your website that makes it appealing to your readers or
customers. This attractiveness factor must also be something that your
patrons wouldnt be ashamed of indulging in. URL stickers, with the right
design, can strengthen the cool factor of your website or blog.
How to Make URL Stickers
URL stickers are not just about printing the address of your website on
adhesive materials. There are other factors to consider such as the following:
Size Consider the most common products or surfaces that you will most
probably use your URL sticker on. If you have a book review blog, for
instance, then your URL sticker might be mostly stuck on plastic-covered
books or laptop cases. Because of this, youll need something that youre
sure to fit in the average measurements of books and other reading materials.
Consider the costs as well. Bigger stickers often mean higher costs.
Font Style Choose your colors wisely. Besides reflecting what your website
is all about, its preferable if you can choose a color combination thats
easy to see wherever its stuck. As for the font type, prioritize readability
over aesthetics. Your goal is to have your URL sticker visible and
understandable at the greatest possible distances.
Sticker Material Different materials are used if you expect to use URL
stickers on glass and other similarly transparent surfaces. Cheaper materials
are used for the rest.
Other Details Consider if you wish to add your logo as well or any other
symbol, graphical representation, or even text to your URL sticker.
Quantity The great thing about URL stickers is that excess prints can be
stocked for a long period of time and still have them looking good as new
when they can be used. But of course, its better to print on a just-in-time
basis to further reduce costs.
How to Make Use of URL Stickers to Increase Traffic
Tip #1 Determine if your website would benefit more from mass or selective
distribution. If product affordability is, for instance, one of your website
s greatest strengths then youll probably benefit more from sticking your URL
stickers on as many places as possible.
If, on the other hand, your website is aiming to be one of the premier car
review blogs in the Internet then its best to stick your URL sticker only on
the windshield of excellent cars youve reviewed.
Tip #2 If youre going to print only a few copies of your URL stickers then
you can maximize its marketing benefits by raffling them out. You need to
build up interest in the stickers by making them sound rare, limited, and
hard-to-get. Develop a contest and give URL stickers as part of the prize.
Create hype!
The success of URL stickers will not be visible overnight. You need to be
patient. Lastly, you also need to make an effort in tracking its success.
